Associate Manager, Influencer Marketing

Newell Brands • Sandy Springs, GA

408d

About The Position

The Associate Manager of Influencer Marketing at Newell Brands is responsible for supporting influencer marketing initiatives across a diverse portfolio of iconic brands. This role involves collaborating with the Influencer Marketing team and cross-functional teams to plan, execute, and analyze effective campaigns that align with brand goals through strategic partnerships and content creation.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of experience in influencer marketing, digital marketing, or related roles.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal.
• Knowledge of social media platforms, influencer trends, and best practices.
• Creative mindset with the ability to think strategically about influencer partnerships.

Nice To Haves

• Experience with influencer marketing platforms and tools (e.g., AspireIQ, CreatorIQ, etc.).
• Experience with influencer contract negotiations and budgeting.

Responsibilities

• Lead the day-to-day execution of influencer marketing campaigns across multiple brands, from planning and negotiation to execution and post-campaign analysis.
• Build and maintain strong relationships with a diverse range of influencers and content creators, ensuring successful collaborations and ongoing partnerships.
• Collaborate with influencers to develop compelling content that aligns with brand messaging and resonates with audiences, while ensuring compliance with legal and contractual guidelines.
• Analyze campaign performance data (e.g., engagement, reach, CPM) and provide actionable insights to optimize future influencer partnerships and marketing strategies.
• Partner with internal brand stakeholders and cross-functional marketing teams to understand brand goals, positioning, and target audiences, ensuring alignment with influencer campaigns and overall marketing strategies.
• Manage and collaborate with relevant agency partners to ensure relevant projects are executed and reported on efficiently.
• Stay up to date with industry trends, new platforms, and emerging influencer talents to ensure the brand stays ahead of the curve in influencer marketing strategies.

Benefits

• Equal Opportunity Employment
• Encouragement for veterans and disabled individuals to apply

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees