Associate Manager, Hospitality Marketing - North

The Wonderful Company•Napa, CA

56d•$85,000 - $100,000•Onsite

About The Position

The Associate Manager, Hospitality Marketing will play a leading role in executing consumer marketing initiatives on site at our three tasting room properties in Sonoma & Healdsburg (Landmark) and Napa (Lewis). This role will work cross-functionally with brand marketing and wider DTC teams to plan, develop, and produce all on-site merchandise, marketing collateral, capture content and execute event marketing campaigns. Location & Travel: This position will be based at either Landmark Vineyards in Sonoma, CA, or Lewis Cellars in Napa, CA, and requires up to 50% travel on a biweekly basis to our other properties in Paso Robles and Los Angeles.

Requirements

BA in marketing, communications, hospitality, or related field preferred.
3-5 years of direct-to-consumer or hospitality marketing experience required.
Strategic and creative thinker, ability to manage day-to-day implementation and ongoing optimization of marketing objectives.
Excellent communication skills and cross-functional project management. Experience working with creative agencies a plus.
Solid understanding of visual merchandising, social media, and the digital landscape.
Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment.
Strong Excel and MS PowerPoint skills preferred.

Nice To Haves

Experience working with wine & spirits or other high-end hospitality environments highly preferred.
Experience and basic skill set in Photoshop, InDesign, or another creative suite.

Responsibilities

Lead development of annual on-property events calendar in collaboration with brand and wider DTC teams.
Strategize and plan event and promotional on-property offerings that will help achieve both DTC sales and larger brand goals (e.g., club retention, off-peak traffic, new consumer acquisition).
Attend marquee on-property events to capture content to be used on social and other channels.
Provide key details for and perform creative review of all hospitality marketing agency briefs (email, social, search, direct mail, website, etc.).
Ensure all technical details by promotion are accurately reflected across all marketing touchpoints.
Capture organic, ongoing social content across the five properties.
Partner with brand and agency teams to build weekly content calendar.
Identify and prepare key experiences to feature.
Partner with Brand team to plan, develop and produce on-site merchandise for sale across five properties.
Collaborate with ecommerce team for online sales or giveaways of select merchandise.
Monitor sales performance, identify top-performing items, opportunities for enhancements, and reorder needs.
Partner with Brand team to develop and update on-site printed collateral (menus, tasting guides, posters, etc.).
Ensure brand standards are met and maintained at all consumer touchpoints.
Identify and develop local partnerships to drive unique offerings and experiences on property.
Partner with brand and DTC teams to activate partnerships in the tasting room and online.

Benefits

Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
24/7 online physician consultations
virtual mental health resources
life coaching
engaging employee community groups
cash rewards for healthy habits and fitness reimbursements
library of on-demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.