High Liner Foods is seeking a Associate Manager, Go-to-Market to join our Innovation team. In this role, you will be the commercial champion for innovation - ensuring that what we create not only meets consumer needs but also delivers success in store and with customers. This role sits at the intersection of innovation, marketing, category management, and sales enablement, helping bring to life new products and platforms through compelling go-to-market strategies and execution. This role requires a strong understanding of customer needs and involves working closely with cross-functional teams to ensure every innovation is positioned for success. You will build customer-ready stories, drive sell-in excellence, and ensure innovation launches are fully equipped for market success across both food service and retail channels. A key part of this role is close collaboration with the Core team functions including: Customer Marketing, Sales Planning, Insights & Analytics and RGM to ensure alignment and executional excellence.