Insulet Corporation-posted 2 days ago
Full-time • Mid Level
Hybrid • Acton, MA
1,001-5,000 employees

The Associate Manager, Field Marketing, will play a critical role in supporting the US Inside Sales Team by developing and executing marketing strategies, tools, and communications that drive customer engagement and NCS growth. This role is designed for a collaborative marketer who thrives in a fast-paced environment and is passionate about enabling sales success through tailored messaging, digital assets, and training support. This individual will serve as the single point of contact for all marketing needs related to Inside Sales, partnering closely with Inside Sales leadership, training teams, and cross-functional stakeholders to ensure alignment and impact. The role will also lead the Inside Sales feedback loop and advisory board, helping to shape strategy and content for sales meetings and future initiatives.

  • Inside Sales Marketing Ownership and Communication: Serve as the primary marketing liaison for the Inside Sales Team. Own the development and execution of marketing initiatives including communication templates, digital assets, and promotional messaging tailored to the Inside Sales environment.
  • Sales Enablement and Training Partnership: Collaborate with Inside Sales Training to support the delivery of marketing messaging and tools. Ensure training materials are aligned with current campaigns and product positioning.
  • Inside Sales Feedback Loop and Advisory Board: Lead the creation and management of the Inside Sales feedback loop and advisory board. Gather insights to inform marketing strategy and optimize tools and messaging based on real-time feedback.
  • Meeting Strategy and Content Development: In partnership with Inside Sales senior leadership and GSCT, contribute to the planning and development of Inside Sales meeting strategy and content. Ensure meetings are aligned with broader sales and marketing goals delivering actionable content.
  • Cross-Functional Collaboration: Work closely with franchise marketing, commercial teams, and other internal stakeholders to ensure Inside Sales marketing efforts are integrated and aligned with broader brand and product strategies.
  • Marketing Strategy Integration: Ensure Inside Sales marketing initiatives complement and reinforce Field Sales strategies, creating a unified customer experience across all touchpoints.
  • Performance Measurement: Define KPIs and reporting mechanisms to measure the effectiveness of Inside Sales marketing initiatives and their contribution to overall sales performance
  • Bachelor’s Degree in Marketing, Business, or related field
  • 5+ years of experience in sales, marketing, or sales enablement within the medical device/pharmaceutical industry (diabetes preferred)
  • Strong communication and relationship-building skills at various levels and can work cross-functionally with technical and business professionals
  • Ability to work autonomously, managing multiple projects in a fast-paced, dynamic environment
  • Highly proficient in Microsoft PowerPoint and Excel
  • Strong organization and detail-oriented individual who can handle competing and changing priorities, resources, and time demands
  • Experience supporting Inside Sales teams or similar sales channels
  • Experience developing marketing materials and digital assets
  • Familiarity with CRM systems and digital communication platforms
  • Ability to translate sales feedback into actionable marketing strategies
  • Experience working with Medical, Legal, and Regulatory review processes
  • Strong collaboration skills across cross-functional teams
  • Ability to build and present engaging presentations and digital content
  • Comfortable working both independently and collaboratively across teams
  • Experience determining metrics and tracking ongoing ROI for marketing projects to define value of program and modify as necessary to maximize impact
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Paid time off (PTO)
  • And additional employee wellness programs
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service