Associate Manager, Events

Constellation Brands-posted 2 days ago
Full-time • Mid Level
Napa, CA
5,001-10,000 employees
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The Brand Luxury Events Associate Manager supports the Brand Enablement and luxury events efforts; under the leadership of the Sr. Manager of Brand Luxury Events. This role plays a support role in managing cross-functional projects process, development, fulfillment, and execution of materials in support of the Constellation Brands Wine & Spirits Division brand portfolio. Other keys aspects include working across a spectrum of internal clients including Brand, Trade and Field Marketing, Sponsorships, Sales and Finance; third party vendor and production suppliers; and our national base of independent distributors.

  • Supports the planning and execution brand led luxury events/experiences at the national and DMA level.
  • Assists in the implementation, execution and ongoing management of events for all Constellation Wine & Spirits brands. Working in conjunction with travel, brand teams, and the Brand Enablement teams/Sales.
  • Assists in managing multiple vendors in the development, production and delivery of marketing materials and tactics; ensuring adherence to brand standards.
  • Assists in the communication, production, assurance that materials are delivered on time, on-budget and at quality execution.
  • Identifies and communicates potential risks to on time delivery of components to Manager, Luxury Events and other leadership.
  • Possess a clear understanding of local, state and federal beverage laws in assigned states.
  • Utilizes knowledge in the helping in the development and implementation of local/social media, retail promotion overlays, special events and sponsorships
  • Maintains strong relationships with various internal stakeholders and cross-functional teams (Brand, Sponsorship, Finance, Legal, Revenue Management) as well as key external partners, agencies and vendors
  • Performs additional duties and responsibilities as determined by management
  • Bachelor’s degree required preferably with a concentration in event development is ideal. An understanding of luxury space is a must.
  • 2 years of progressive experience in a related role, preferably in the beverage alcohol industry, with an understanding of the job function, marketing, sales needs, and the three-tier distribution system.
  • Expert knowledge of marketing principles, practices, tactics and tools; ability to synchronize consumer insights, sales and volume data to identify in market luxury event opportunities and drive to successful completions.
  • Creativity and the ability to follow through on marketing projects from inception to completion; previous experience with marketing program design and implementation.
  • Highly developed interpersonal skills are necessary; requires excellent written and oral communication skills with the ability to communicate well across all levels of the organization; must be comfortable with public speaking and presenting marketing content in front of large and small audiences; must have excellent customer service skills with the ability to work with both internal and external customers
  • Successful track record of working with and activating large scale successful events as well as small scale events.
  • Progressive experience working with vendors in the design, production and execution of event management.
  • Must be able to make decisions independently and recommend viable solutions to problems and issues
  • Must have a high degree of proficiency with all Microsoft Office applications including Excel, Word and PowerPoint; must be comfortable working with personal computers and be able to adapt to additional software programs for marketing/creative design
  • Must possess a confident, pro-active, creative, and collaborative style that assimilates well within a team environment.
  • Maintains positive and can-do attitude and approach to work. Must operate with a sense of urgency and a customer-first approach.
  • Must take the initiative to learn and acquire new skills and abilities and improve upon existing systems and programs.
  • Works well in a fast-paced, action-oriented team where priorities change and time frames are critical
  • Must possess excellent analytical, organizational and project management skills. Ability to guide projects from conception to fruition within established timelines and budget is essential.
  • Must be experienced and be able to demonstrate solid skills using software packages including Microsoft Office and Photoshop or their equivalents.
  • Highest degree of ethics and professional conduct
  • Master’s degree preferred
  • WSET 2 in Wine and WSET 2 in Spirits or equivalent certifications
  • We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
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