Associate Manager, Email SMS Marketing

Great Healthworks • Fort Lauderdale, FL

93d

About The Position

The Associate Manager, Email SMS Marketing will create and execute email/SMS marketing campaigns from initial brief to deployment, ensuring accuracy and timely delivery. This role involves ensuring all email templates are designed to be on-brand, responsive for mobile, thoroughly tested, and optimized for deliverability. The Associate Manager will set up and manage email/SMS automation workflows, including welcome series, cart abandonment, and re-engagement campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in email marketing and/or SMS marketing.
• Hands-on experience with email/SMS marketing platforms such as Mailchimp, Yotpo, Klaviyo, HubSpot, or DotDigital.
• Strong understanding of email marketing best practices, deliverability, and A/B testing.
• Proficiency in HTML/CSS for email template creation and troubleshooting.
• Knowledge of segmentation and personalization strategies for both email and SMS.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.

Responsibilities

• Create and execute email/SMS marketing campaigns from initial brief to deployment.
• Design email templates that are on-brand and responsive for mobile.
• Set up and manage email/SMS automation workflows.
• Develop engaging email copy and subject lines, and recommend visuals.
• Create concise SMS messages that capture attention and convey clear calls to action.
• Manage and optimize email/SMS lists, including segmentation based on customer data.
• Conduct A/B testing on various elements to improve engagement rates.
• Analyze email/SMS performance and provide actionable insights for optimization.
• Monitor compliance with email marketing regulations such as CAN-SPAM and GDPR.
• Track, measure, and report on the performance of all email/SMS marketing campaigns.
• Collaborate with design, copywriting, and product teams to align on campaign objectives.

Benefits

• Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options.
• 401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals).
• Generous Paid Time Off and Paid Holidays.
• Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability.
• Health Savings Account (company contributes $65 monthly).
• Employee Assistance Program.
• Business casual atmosphere.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree