Associate Manager Digital Experience

Staples • Framingham, MA

1d

About The Position

Staples is business to business. You’re what binds us together. Our eCommerce team is dedicated to showcasing Staples’ value proposition and delivering seamless, innovative digital experiences to our customers. Utilizing cutting-edge strategies across SEO, paid search, display affiliates, and social media, we continually attract and convert website visitors. We ensure our mobile and desktop platforms are intuitive and engaging, while nurturing a collaborative, forward-thinking environment that partners with sales, merchandising, finance, logistics, and technology teams to drive success and continuous innovation. The Associate Manager, Digital Experience , is a key member of the Staples eCommerce team, responsible for delivering exceptional site experiences that engage customers and drive business growth. This role blends expertise in digital platform management, customer journey optimization, and cross-functional collaboration to elevate our digital presence. If you are passionate about shaping the future of eCommerce and thrive in a dynamic, innovation-driven environment, this is your opportunity to make a significant impact.

Requirements

• Exceptional problem-solving skills and a proactive approach to identifying and resolving challenges.
• High-level communication and interpersonal skills, enabling you to navigate complex organizational structures and present technical information to non-technical audiences.
• Ability to manage multiple priorities and lead projects under tight deadlines while achieving impactful results.
• Bachelor’s degree in Digital Marketing, Business Administration, Information Technology, or a related field or equivalent work experience.
• 5 or more years of experience in digital marketing, eCommerce, or a similar field, with a proven track record of managing digital platforms and enhancing customer experience.
• In-depth expertise with digital analytics platforms (e.g. Adobe Analytics, Google Analytics), including data interpretation, segmentation, and funnel analysis.
• Demonstrated project management skills, preferably with Agile methodologies and tools like JIRA or Monday.com.
• Comprehensive knowledge of the digital marketing ecosystem (e.g. SEO, SEM, PPC, email marketing, content strategy, and social media engagement.
• Proficiency with CMS and digital marketing tools to enhance website functionality and engagement (e.g. Bloomreach).
• Experience coordinating and analyzing A/B tests, usability tests, and conversion optimization strategies.
• Proven ability to work cross-functionally to deliver digital enhancements aligned with business goals.
• Skilled at managing multiple stakeholder expectations and delivering projects on time and within budget.

Nice To Haves

• Proficient in advanced analytics and reporting tools, such as Tableau or Microsoft Power BI, for robust data visualization and strategic decision support.
• Advanced certifications such as PMP, Certified ScrumMaster, or Google Analytics Certified Professional.
• Experience in UX/UI design, including wireframes, prototypes, and specifications using tools like Sketch, Adobe XD, or Figma.
• Practical application of data science techniques—predictive analytics and machine learning—for customer insights and personalization.
• Expertise in advanced SEO strategies and tools, optimizing large-scale eCommerce sites for search engines.
• Background in content strategy and development, guiding SEO-friendly, engaging, and customer-centric content creation.
• Experience with CRM platforms (e.g., Salesforce, HubSpot) for segmentation, lifecycle marketing, and personalized campaigns.

Responsibilities

• Overseeing and executing digital experience initiatives across mobile, desktop, and app platforms, aligning strategies with overall business objectives.
• Leading projects focused on site enhancements, feature updates, and optimization efforts using data-driven insights.
• Collaborating closely with marketing, sales, technology, and product teams to craft seamless, customer-focused digital experiences.
• Coordinating A/B testing, user feedback collection, and data analysis to drive continuous improvements and innovation.
• Solid foundation in UX/UI principles with the responsibility of collaborating with design teams.
• Staying ahead of digital trends and technologies to ensure Staples remains a leader in eCommerce innovation.
• Mentoring and guiding team members, fostering a culture of creativity, experimentation, and continuous improvement.
• Regularly communicating with stakeholders, including senior management, to align strategies and share progress.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level