Associate Manager, Digital Activation

Omnicom Media Group • New York, NY

272d • $75,000 - $75,000 • Hybrid

About The Position

The Associate Manager, Digital Activation owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Associate Manager to independently generate strategic insights for the campaigns in his/her/their portfolio and implement digital campaigns with the support of Associates and Senior Associates. Associate Managers train those that report into them on client specific requirements, providing expertise in optimization strategies and guidance on best practices across platforms. Trafficking and campaign management experience is a must as this role oversees the whole process across all digital platforms. The key difference between the Associate Manager and the Senior Associate role is the ability to lead a team of people that have different workflows and personalities while managing the intricacies of different brands. The Associate Manager has a larger speaking role when it comes to client communication and should be proactive rather than reactive. The Associate Manager reports up the day to day to the Manager, flagging any concerns or highlighting opportunities.

Requirements

• Understanding of Linear Upfront and Scatter Investment.
• Experience working with Paid Social, Linear TV, Retail Media, OTT.
• Excels at media fundamentals and can educate the assistant analyst level.
• Skilled in negotiation tactics.
• Ability to multi-task and work under pressure.
• Strong analytical thinking and mathematical skills.
• Skilled in Excel, pivot tables, V look ups etc.
• Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP.
• Excellent communication and writing skills.
• Ability to organize and manage detailed work.
• Strong project management skills.

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients.
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle.
• Maintain and organize campaign-specific materials in team's shared drive.
• Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly.
• Communicate to creative teams if there is risk of not launching on time on various platforms.
• Master media buying-related technologies, including DSPs and social/search platforms.
• Understand client performance objectives and develop successful strategies to meet them.
• Hands-on execution and in-the-field management of client campaigns.
• Translates advanced campaign goals to optimization tactics across all platforms.
• Executes basic & advanced reporting analysis using 3rd party planning, activation & measurement tools.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services