Associate Manager, CRM

Rothy's • San Francisco, CA

89d • $82,000 - $96,000

About The Position

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 200 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go. At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.

Requirements

• 3–5 years of experience in Email, SMS, or Retention Marketing, with hands-on ownership of campaign execution and optimization
• Skilled at synthesizing data into actionable insights and clearly communicating your findings and recommendations
• Highly organized with strong project management skills and a keen attention to detail
• An effective communicator with a collaborative mindset, with experience working cross-functionally with brand, e-commerce, and creative teams
• Deeply curious, always testing, learning, and striving for continuous improvement
• A self-starter who thrives in a fast-paced, dynamic environment

Nice To Haves

• Experience with our marketing technology platforms (e.g., Ometria, Attentive, Movable Ink)
• Familiarity with customer journey mapping and lifecycle campaign development
• Knowledge of email best practices, segmentation strategies, and performance metrics
• Prior experience in fashion, retail, or sustainability-focused brands
• Experience with HTML/CSS for email preferred

Responsibilities

• Own end-to-end campaign execution for Email and SMS marketing—including reading product performance and identifying campaign opportunities, segmentation, Email and SMS campaign builds, QA, deployment, and performance tracking
• Maintain and evolve the marketing calendar across retention channels in partnership with cross-functional teams
• Partner with brand, e-commerce, and creative teams to bring timely, on-brand messages to life across email and SMS
• Lead segmentation and customer targeting strategies to improve personalization and campaign performance
• Manage and execute lifecycle programs such as Welcome, Post-Purchase, and behavioral triggers
• Design and implement A/B and multivariate testing across retention campaigns to improve engagement and yield
• Analyze campaign and channel performance, providing insights and recommendations to internal stakeholders and leadership
• Collaborate with platform partners (e.g., Ometria, Attentive, Movable Ink) to enhance retention marketing capabilities
• Continuously improve internal processes and workflows for efficiency, accuracy, and scalability
• Champion CRM marketing best practices and customer-first strategies within the broader organization

Benefits

• Generous paid time off
• 401k matching
• Comprehensive health plans for you and your family
• Supplemental mental health benefits
• Monthly wellness reimbursement
• Dog friendly offices
• Employee Discount Program!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees