Associate Manager, CRM & Membership

Square Enix America-posted about 1 year ago
$65,000 - $85,000/Yr
Full-time • Mid Level
El Segundo, CA
Resume
Match Score
Upload and Match ResumeTrack Jobs with Teal

The Associate Manager, CRM and Membership at Square Enix America is responsible for developing and implementing a multi-channel CRM strategy for the Western market. This role requires a blend of creativity and analytical skills to minimize customer churn through effective segmentation, engagement, and campaign optimization, while also identifying new growth opportunities.

  • Strategize, design, and develop regular email marketing campaigns.
  • Partner with brand and product marketing teams to manage a calendar of incoming campaign requests while considering the overall customer journey.
  • Leverage customer data and historical engagement patterns to identify key segments.
  • Implement segmentation, personalization, and dynamic content into the Marketing Automation platform.
  • Conduct regular A/B and multivariate testing to optimize campaign performance and develop a shared knowledgebase of learnings.
  • Analyze campaign performance and provide actionable feedback to improve the health of the CRM program.
  • Evaluate vendors and tools that drive a positive ROI.
  • Create weekly status reports for the Director, CRM and Membership.
  • 3-5 years in a CRM or Email Marketing role.
  • Bachelor's degree in marketing, media or communications, or a related field or equivalent work experience.
  • General knowledge of CRM best practices.
  • Knowledge of ESP and Marketing Automation platform management (Adobe Campaign, Salesforce, etc.).
  • Experience with welcome strategies, segmentation, and customer journey mapping.
  • Familiarity with Database Marketing laws (GDPR, CAN-SPAM, CASL, etc.).
  • Understanding of retention and customer loyalty programs.
  • Strong attention to detail regarding campaign development and handling PII.
  • Ability to communicate with diverse brand and product marketing teams while advocating for the central CRM strategy.
  • Proficiency in Adobe Photoshop.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Proficiency in HTML, CSS, and SQL a plus.
  • Familiarity with the Square Enix brand and its target audiences.
  • Experience in an entertainment or gaming role.
  • 100% Medical, Dental, Vision coverage with the option to add a spouse/domestic partner and children at 2% of the premium.
  • Medical FSA and Dependent Care FSA to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
  • Wellness programs including mental health resources, counseling, financial wellbeing, and a 24/7 Employee Assistance Program hotline.
  • Generous leave policy allowing up to 25 days of PTO, 13 major holidays observed, and job protected leave for unexpected moments.
  • 401K auto enrollment and employer-match contribution.
  • Generous discounts on thousands of games in our library and the opportunity to receive copies of every game title.
  • Referral bonus of $1000 for referring new team members.
Track Jobs with Teal

Job Search Resources

•
Resume Builder
•
Associate Project Manager Resume Examples
•
Associate Project Manager Cover Letter Examples

Tools

Career Hubs

Guides

Company

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service