Associate Manager, CRM & Membership

Square Enix America • El Segundo, CA

408d • $65,000 - $85,000

About The Position

The Associate Manager, CRM and Membership at Square Enix America is responsible for developing and implementing a multi-channel CRM strategy for the Western market. This role requires a blend of creativity and analytical skills to minimize customer churn through effective segmentation, engagement, and campaign optimization, while also identifying new growth opportunities.

Requirements

• 3-5 years in a CRM or Email Marketing role.
• Bachelor's degree in marketing, media or communications, or a related field or equivalent work experience.
• General knowledge of CRM best practices.
• Knowledge of ESP and Marketing Automation platform management (Adobe Campaign, Salesforce, etc.).
• Experience with welcome strategies, segmentation, and customer journey mapping.
• Familiarity with Database Marketing laws (GDPR, CAN-SPAM, CASL, etc.).
• Understanding of retention and customer loyalty programs.
• Strong attention to detail regarding campaign development and handling PII.
• Ability to communicate with diverse brand and product marketing teams while advocating for the central CRM strategy.

Nice To Haves

• Proficiency in Adobe Photoshop.
• Proficiency in Microsoft Excel and PowerPoint.
• Proficiency in HTML, CSS, and SQL a plus.
• Familiarity with the Square Enix brand and its target audiences.
• Experience in an entertainment or gaming role.

Responsibilities

• Strategize, design, and develop regular email marketing campaigns.
• Partner with brand and product marketing teams to manage a calendar of incoming campaign requests while considering the overall customer journey.
• Leverage customer data and historical engagement patterns to identify key segments.
• Implement segmentation, personalization, and dynamic content into the Marketing Automation platform.
• Conduct regular A/B and multivariate testing to optimize campaign performance and develop a shared knowledgebase of learnings.
• Analyze campaign performance and provide actionable feedback to improve the health of the CRM program.
• Evaluate vendors and tools that drive a positive ROI.
• Create weekly status reports for the Director, CRM and Membership.

Benefits

• 100% Medical, Dental, Vision coverage with the option to add a spouse/domestic partner and children at 2% of the premium.
• Medical FSA and Dependent Care FSA to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars.
• Wellness programs including mental health resources, counseling, financial wellbeing, and a 24/7 Employee Assistance Program hotline.
• Generous leave policy allowing up to 25 days of PTO, 13 major holidays observed, and job protected leave for unexpected moments.
• 401K auto enrollment and employer-match contribution.
• Generous discounts on thousands of games in our library and the opportunity to receive copies of every game title.
• Referral bonus of $1000 for referring new team members.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree