Associate Manager, Consumer Insights

KFC • Plano, TX

5d • $99,200 - $105,030

About The Position

The Associate Manager, Consumer Insights will support the development of consumer learning plans and help deliver actionable recommendations that enable the brand strategy. This individual will collaborate with cross-functional teams in a fast-paced environment to optimize innovation and bring it to market. The ideal candidate is a strategic thinker with strong collaboration skills and a growth mindset.

Requirements

• Bachelor’s Degree with 3+ years of consumer insights experience, ideally in CPG or QSR.
• Familiarity with DIY research tools (e.g., Qualtrics, Zappi, Suzy).
• Solid understanding of research principles, questionnaire design, and basic analytical skills.
• Ability to synthesize syndicated and primary research into clear, fact-based stories.
• Strong interpersonal and collaboration skills within a matrixed organization.
• Process-oriented with the ability to manage multiple projects in a fast-paced environment.
• Detail-oriented, self-motivated, and able to take initiative with minimal supervision.
• Demonstrates Pizza Hut’s culture values and builds strong, inclusive working relationships.

Nice To Haves

• Proficient in leveraging Circana and analyzing syndicated data.
• Familiarity with competitive or category analysis techniques.
• Experience crafting executive-ready presentations and translating complex data into narratives.
• Curiosity, creativity, and a demonstrated passion for consumer behavior.
• Based in or willing to relocate to the DFW area.

Responsibilities

• Supports the development of consumer learning plans beginning at the innovation phase; able to distill business questions into actionable research recommendations.
• Manages vendor relationships and partners with external suppliers to deliver consumer insights and growth recommendations.
• Supports competitive and market intel work by leveraging syndicated data sources such as Circana, IRI, Nielsen, etc. as needed.
• Leverages syndicated data, DIY research platforms, and qualitative & quantitative methodologies to right-size learning plans according to business needs.
• Creates clear and compelling presentations that bring insights and innovation selling stories to life; presents to multi-functional partners, franchise organizations, and leadership teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees