Associate Manager, Consumer Insights & Business Analytics

SC Johnson • Racine, WI

320d

About The Position

As the Associate Manager, Consumer Insights & Business Analytics, you will partner with the marketing team implementing brand strategy, developing white space innovations, and executing insightful communications. You will ensure, through both qualitative and quantitative methods, that the marketing team is driving a consumer-first agenda. You will drive the direction of decision-making through a clear understanding of the category landscape, brand positioning (SCJ brands and competitors), the needs and trends driving each category, and the human insights behind successful marketing activations and innovations. The Associate Manager, Consumer Insights & Business Analytics position will report into the Consumer Insights & Business Analytics Director, with key responsibilities to represent the voice of the consumer and build empathy for them across the organization from insights to impact. Work in collaboration with and co-build a learning agenda for strategic initiatives within the Brand and Innovation teams. Specifically, the NA CIBA Associate Manager, will deliver consumer insights to further grow the brand through innovation and brand building initiatives.

Requirements

• Bachelor's degree and 5 years of relevant experience.
• Qualified candidates must be legally authorized to work in the United States.

Nice To Haves

• Advanced degree in research.
• CPG experience.
• Experience of working in a matrix organization.
• Leadership of cross-functional teams and in setting strategic direction and innovation plans to solving marketing issues.
• Ability to synthesize data across multiple sources to build and tell a compelling consumer story with credibility.
• Demonstrate strong Intellectual Curiosity (ex: exploring trends and adjacent category activity to inform brand and product stories).
• Ability to define root cause factors from data, experience, and judgement.
• Comfort with ambiguity and ability to navigate dynamic project scopes and drive for clarity and action.
• Passion for insights and desire to stay on cutting edge of research methods.
• Strong critical thinking skills, sound judgment and business acumen.
• Proven track record of impacting business results.
• Strong project management leadership skills.
• Strong organizational and communication skills.
• Excellent consulting skills and ability to influence effectively.
• Highly inquisitive with action-orientation mindset.
• Ability to develop deep collaborative relationships across multiple work groups.

Responsibilities

• Embed the understanding of the target audience, consumer attitudes and behaviors and product usage/benefits into the development of brand strategy documents, including Brand Hearts, Architecture, and Audience, in partnership with the NA CIBA Director.
• Manage the design, execution, analysis, and implication/recommendation communication of insight and analytics projects/initiatives to drive business decisions.
• Identify consumer Jobs to Be Done, Attitudes and beliefs, Consumer Segmentation, shopping habits, product usage.
• Track category performance & drive diagnostics to identify growth opportunities.
• Guide the development of new concepts and ideas, using consumer feedback to optimize.
• Test ideas on a regular cadence in partnership with the marketing and RD&E teams to ensure a robust funnel of ideas is consistently being generated.
• Support the development of insightful communications that are fueled by consumer needs.
• Evaluate early-stage ideas and final executions, ensure appropriate optimizations are made before in-market launch.
• Monitor performance of communications in-market and evaluate competitive communications regularly.
• Update broader internal team on macro trends, category trends, and economic/social trends.
• Develop formal trends tracking program with the team, using them as input for new products ideas to fuel the innovation funnel.
• Support brand, innovation and R&D teams in evaluating new packaging and formula options, including artwork (2D), structures (3D) and formulas.
• Evaluate new tools and agencies.
• Evaluate new and faster methodologies in the market research industry.
• Pilot new methods and with the goal of finding go-to partners for the future business.

Benefits

• Total compensation packages are at or above industry levels.
• Bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service.
• Subsidized health care plans.
• Maternity/paternity/adoption leave.
• Flexible work arrangements.
• Vacation purchase options.
• Recreation and fitness centers.
• Childcare, counseling services and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree