Associate Manager, Communications & Marketing

District of Columbia Bar•Washington, DC

6d•Hybrid

About The Position

The Associate Manager, Communications & Marketing manages communications and marketing activities to support the Pro Bono Center’s fundraising and efforts to mobilize lawyers to provide pro bono legal services to District of Columbia residents living on low incomes. The position also serves as a staff liaison between the Pro Bono Center and the DC Bar Communications and Marketing team.

Requirements

Prior relevant communications and marketing management experience, including drafting engaging content to advance an organization’s mission.
Ability to conduct independent research and produce editorial and marketing content.
Excellent proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
Excellent proficiency in email marketing tools such as Salesforce Marketing Cloud, Campaign Monitor, or MailChimp.
Proficiency with graphic and layout design tools such as Canva, Piktochart, Adobe InDesign, and Photoshop. Excellent proficiency with social media such as Instagram, Facebook, LinkedIn, and X and with tools such as Sprout Social and Hootsuite.
Proficiency with communications and marketing industry trends and marketing analytics.
Ability to occasionally work evenings and weekends for a variety of Pro Bono Center clinics and events.
Demonstrated commitment to valuing diversity and contributing to an inclusive working environment.
Excellent oral and written communication skills, including grammar, editing, and proofreading skills.
Must be detail oriented and deadline driven. Able to multi-task and work in a fast-paced environment.
Excellent interpersonal and customer service skills. Must work well in a team environment and be able to interact, including in-person, with Bar members, volunteers, vendors, the public and Pro Bono Center and Bar employees.
Must work well under pressure, possess excellent organizational abilities, and able to manage several priorities in a day.
Must be adaptable, creative, and self-motivated.
Ability to handle and maintain the confidentiality of highly sensitive information.

Nice To Haves

Bachelor’s Degree in Communication, Journalism, Marketing, or other relevant fields.
Experience in a nonprofit, human services, or legal work environment.
Experience with nonprofit, human services, or legal communications and marketing.
Experience providing client service, member service, or customer service.
Experience with fundraising in a professional or volunteer capacity.
Experience with video editing tools such as Adobe Premiere or iMovie and experience with video streaming tools like Wirecast.
Experience with project management tools.

Responsibilities

Leads day-to-day marketing and communications efforts for fundraising/development and supports marketing for the Pro Bono Center’s legal services programs.
Supports the development and leads execution of marketing and communications strategies for fundraising campaigns, volunteer recruitment and training opportunities, and storytelling efforts, including client success stories, volunteer profiles, and content from partner legal services providers and the access-to-justice community.
Plans, drafts, creates, and deploys email marketing campaigns, mailed appeals, social media campaigns, and other fundraising and development communications.
Plans, produces, creates, edits, and posts original content including photography, video, graphics, flyers, and written content for the Pro Bono Center website, Washington Lawyer magazine, Bar Bulletin and Pro Bono Brief newsletters, digital marketing, and social media channels, including YouTube, Instagram, Facebook, LinkedIn, and X.
Provides basic graphic design services for Washington Lawyer ads and other marketing graphics, ideally using Adobe InDesign.
Develops and executes marketing and communications materials for the annual Presidents Reception, including talking points, event signage, graphics, the event program and invitation, social media content, and email marketing messages and design.
Advises program staff on marketing services to prospective clients and others seeking legal assistance.
Identifies key metrics, collects and analyzes marketing data, and implements strategies to optimize communications and marketing efforts.
Manages media relations efforts to increase visibility of the Pro Bono Center’s programs, impact, and volunteer opportunities.
Serves as primary point of contact for media inquiries; drafts and coordinates timely, accurate responses in collaboration with leadership and subject matter experts.
Drafts press materials, including press releases, media advisories, statements, op-eds, and talking points.
Collaborates with the D.C. Bar Marketing & Communications department to support the Pro Bono Center’s overall communications and marketing strategy and promote visibility for our current and prospective donors, volunteers, partners, and client community.
Assists with advocacy efforts including the Access to Justice Initiative and other Pro Bono Center legislative initiatives and coordinating with the Access to Justice Commission, and other stakeholders.
Creates staff news digest and Executive Director report.
Collaborates with the D.C. Bar IT department and program staff to maintain our website www.dcbar.org/pro-bono.
Drafts speeches, talking points, legislative oral and written testimony memos and other assets for executive director, Bar leadership, and volunteer leaders.
Produces the Pro Bono Center annual report and the Pro Bono Initiative’s annual survey and report.
Manages outreach and review process for D.C. Bar Pro Bono Law Firm and Lawyer of the Year Awards.
Staffs and assists with logistics for Board of Directors, Pro Bono Committee, and staff meetings. Staffs events including annual Presidents Reception, Pro Bono Partnership luncheons, pro bono training sessions, and external events.
Serves as backup in responding to public inquiries about pro bono opportunities and resources.
Performs other duties as assigned.