Associate Manager, Ad Operations (Marketing Technology) - Hulu

Walt Disney • Burbank, CA

70d • $78,200 - $104,800

About The Position

Hulu is seeking a dynamic Associate Manager, Ad Operations to join the Hulu Marketing team. As a part of the Ad Operations team, you will be responsible for supporting campaigns end-to-end, distributing audiences, implementing tags and new pixels, and maintaining proper reporting/measurement across paid and owned campaigns. This role supports numerous high profile campaigns and requires extraordinary technical and organizational skills. If you have a passion for streaming entertainment and meet the qualifications below, this role might be the perfect fit.

Requirements

• Minimum of 3 years of relevant work experience in Ad Operations.
• Knowledge of attribution modeling, data pipelines, and media measurement.
• Expertise in marketing platforms such as Tealium, Google Tag Manager, AppsFlyer, Kochava, Adobe Analytics, Google Analytics, LiveRamp.
• Experience working across Google tech stack and key media partners including Meta, Snap, TikTok, YouTube.
• An understanding of acquisition strategy, media metrics and direct-to-consumer and/or subscription-based businesses.
• Experience working with data visualization tools (i.e. Tableau, Looker).
• Strong communication and presentation skills.
• Ability to prioritize and juggle multiple projects in a dynamic environment.
• Flexibility, proactiveness and collaborative team player mentality.

Nice To Haves

• Experience with JS, HTML, S2S and CAPI Integrations.
• Strong understanding of GDPR, CCPA and their impact on media buying.
• Entertainment industry experience.
• Media agency experience.

Responsibilities

• Manage Hulu's day-to-day Marketing Technology platform operations, including configuration, permissions, data feeds, integrations, etc.
• Manage Hulu's site tag library and pixel implementation across media channels. Frequently audit and review tags for accuracy and sound data collection.
• Collaborate cross-functionally to enable new use cases and integrations to support business KPIs driving acquisition, viewership, and subscriber engagement and retention.
• Partner with Product, Engineering, Data Science and Analytics to vet and implement solutions, collaborating to build and secure leadership approval on joint roadmaps.
• Trouble-shoot discrepancies and breakage to resolve implementation issues.
• Support MarTech adoption by improving internal processes, building new tech and partner POVs, and influencing Hulu's tech stack to drive measurement and operational efficiency.
• Partner closely with Marketing and Paid Media teams to improve data quality, data signals and integrations with platforms and partners.
• Establish clear business and data requirements in partnership with cross-functional teams for marketing technology enhancements. Lead new S2S and CAPI integrations.
• Enhance Hulu's attribution models to optimize cross-channel measurement across digital, CTV, and linear marketing efforts.
• Document all incoming and outgoing campaigns, audiences, and pixel requests. Support campaign trafficking and audience distribution for media launch.
• Implement end-to-end campaign tracking, tagging, and trafficking to ensure proper measurement of key media performance indicators.
• Lead team's data governance and ensure all marketing solutions comply with data privacy laws. Partner closely with InfoSec, Legal, Compliance and other LOBs.

Benefits

• Medical benefits
• Financial benefits
• Bonus and/or long-term incentive units may be provided as part of the compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Motion Picture and Sound Recording Industries
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees