Associate, Integrated Media Planning

Omnicom Media Group US OMD•New York, NY

1d•$34,000 - $60,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. As an Associate in Planning at Omnicom Media, you will play a foundational role within the media planning team, supporting the development and execution of strategic media plans that deliver measurable business outcomes for our clients. This entry-level position is designed for individuals eager to learn the principles of media planning, contribute to multi-channel campaign development, and collaborate across teams. Your analytical mindset and attention to detail will help fuel the planning process and drive campaign success. Within this role you have two core areas of responsibility: Planning Excellence for the Client Support the planning team in executing cross-channel media strategies that deliver on client business objectives. Gather and interpret data to assist in building strategic media plans across digital and traditional channels. Aid in the creation of client-facing deliverables including flowcharts, presentations, competitive reviews, and reporting materials. Contribute to campaign analyses that provide actionable insights and recommendations for ongoing improvement. Maintain a clear understanding of client goals, target audiences, and media opportunities to drive results in all workstreams. Planning Excellence for the Team Collaborate effectively with your planning team, strategists, activation, and analytics teams to enable a unified approach and excellence in execution. Maintain accurate documentation and support the smooth operation of all planning processes. Take initiative in learning and adopting new OMG tools, processes, and best practices. Demonstrate an eagerness to develop foundational media knowledge and technical skills. Participate in ongoing training sessions and team meetings to support a culture of growth and excellence.

Requirements

Bachelor’s degree in advertising, marketing, communications, business, or a related field.
Familiarity with core principles of media planning and the marketing ecosystem.
Strong analytical skills with an ability to interpret and synthesize data.
Proficiency in Microsoft Excel and PowerPoint; familiarity with media tools is a plus.
Excellent written and verbal communication skills.
Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
Collaborative, self-motivated, and eager to learn.

Responsibilities

Support the planning team in executing cross-channel media strategies that deliver on client business objectives.
Gather and interpret data to assist in building strategic media plans across digital and traditional channels.
Aid in the creation of client-facing deliverables including flowcharts, presentations, competitive reviews, and reporting materials.
Contribute to campaign analyses that provide actionable insights and recommendations for ongoing improvement.
Maintain a clear understanding of client goals, target audiences, and media opportunities to drive results in all workstreams.
Collaborate effectively with your planning team, strategists, activation, and analytics teams to enable a unified approach and excellence in execution.
Maintain accurate documentation and support the smooth operation of all planning processes.
Take initiative in learning and adopting new OMG tools, processes, and best practices.
Demonstrate an eagerness to develop foundational media knowledge and technical skills.
Participate in ongoing training sessions and team meetings to support a culture of growth and excellence.