Abercrombie & Fitch-posted 2 months ago
Full-time • Entry Level
Remote • Columbus, OH
5,001-10,000 employees
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

Would you jump at the chance to be part of reinventing one of the world's most recognizable brands? At A&F, we're on a mission to inspire our customers to be confident, feel comfortable, and face their fierce. Our goal is to create relevant products and brand experiences that allow our customers to define the narrative of their own stories. Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands' vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them. The Associate Specialist, Influencer Marketing will assist in executing influencer-related marketing activations. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty) and external partners (Agencies, Social Influencers, VIPs) to establish our long-term strategy, provide brand guidelines for adherence, manage product sampling and event coordination support, and more. This job is located at our Global Home Office in Columbus, Ohio.

  • Assist in growing the Abercrombie & Fitch and abercrombie kids influencer marketing programs with a particular focus on creating symbiotic partnerships through The Creator Suite.
  • Oversee the day-to-day management of the Creator Suite program via reviewing applications and approving content.
  • Support monthly influencer campaigns in partnership with Sr Specialist, including reviewing creator lists, product gifting, and content review.
  • Work alongside our platform partners to develop strategic recommendations based on creator behavior.
  • Cultivate relationships via IRL events, managing concepting and execution alongside HPBB team.
  • Work with product team to develop and execute gifting and product seeding strategies.
  • Source new influencers and review and approve new influencers that provide reach and/or engagement.
  • Partner with other channel owners to maximize the exposure of influencer content.
  • Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign.
  • Integrate program plans and deliverables into existing cross-functional processes.
  • Drive clear program performance goals and reporting for Marketing Leadership Team.
  • Accurately deliver against established annual budget.
  • Drive robust test & learn strategy to maximize effectiveness.
  • Continuously monitor industry trends, consumer behavior, and competitor activity.
  • Bachelor's degree in Marketing, Advertising, Public Relations or related field or relevant experience.
  • 3+ years of experience in influencer marketing, preferably for lifestyle / fashion brands.
  • 2+ years of experience with program development/management, preferably with influencer or loyalty programs.
  • Experience managing an external agency vendor/partner preferred.
  • Some existing relationships with relevant influencers expected.
  • High level of critical thinking ability and curiosity.
  • Very strong project management skills.
  • Collaborative team player.
  • Strong relationship development/management and written/verbal communication skills.
  • High familiarity with integrated marketing disciplines.
  • Consistent engagement with marketing industry and its best practices.
  • Superb presentation skills.
  • Incentive bonus program
  • 401(K) savings plan with company match
  • Annual companywide review process
  • Flexible spending accounts
  • Medical, dental and vision insurance
  • Life and disability insurance
  • Associate assistance program
  • Paid parental and adoption leave
  • Access to fertility and adoption benefits through Carrot
  • Access to mental health and wellness app, Headspace
  • Paid Caregiver Leave
  • Mobile Stipend
  • Paid time off and one paid volunteer day per year
  • Work from anywhere (Mondays and Fridays are 'work from anywhere' days)
  • Seven associate wellness half days per year
  • Merchandise discount on all of our brands
  • Opportunities for career advancement
  • Access to multiple Associate Resource Groups
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