DailyPay-posted about 1 month ago
Full-time • Entry Level
New York, NY
501-1,000 employees

The Growth Marketing Associate is a marketing specialist for DailyPay’s suite of consumer products. Reporting to the Director of B2C marketing, the role is responsible for managing and executing end-to-end communications campaigns across mainly email but also push, sms and in-app. This is a hands-on and operational role to focus on the high-volume production and deployment of campaign needs, this role is primarily centered on the technical build and execution without our marketing platform. The role will help drive engagement & adoption of our consumer products through a mix of process and growth campaigns matrixed across R&D, Product, Marketing, Partner Success, Data, and Operations. The ideal candidate has a user engagement & retention or data-driven growth/marketing background with very strong analytical skills and a keen eye for detail. The role requires high proficiency with end-to-end email marketing execution inclusive of copy, email design, user segmentation builds, email automation, QA and reporting.

  • Maintain a high-velocity campaign calendar, responsible for building and deploying multiple campaigns weekly across various user segments
  • Manage and implement growth campaigns and A/B tests across all client communications (email, SMS, push notifications) using Iterable
  • Take over ownership of ongoing campaigns we currently have in market
  • Own all core aspects of email campaign production (design, HTML/CSS adjustments, building complex user segments, setting up journey logic, and being a master QA-er)
  • Contribute to hitting revenue and KPI targets
  • Prepare data reports and analysis of all campaign results used by departments across the company
  • Work with Operations, Customer Success, Marketing, and Product to support the business with everything they need to generate value from growth campaigns
  • Serve as the go-to technical expert for our campaign execution platform (Iterable), understanding its nuances to ensure flawless deployment
  • 1+ years experience in growth and email marketing, preferably from a B2C marketplace, tech and/or finance company
  • Demonstrable, hands-on-keyboard experience building campaigns from the ground up in a major ESP/CRM platform (e.g., Iterable, Braze, Salesforce Marketing Cloud, etc.)
  • Experience in e-commerce or financial services consumer products
  • A process-driven mindset with an obsession for detail; you live for the details and triple-check your work to ensure 100% accuracy
  • Outstanding communication and interpersonal skills with the ability to seamlessly coordinate the efforts of a diverse range of business stakeholders
  • Proven ability to manage and prioritize a high volume of tactical requests in a fast-paced environment, translating campaign briefs into finished products
  • An obsession with detail and meticulous ability to test for accuracy, rendering across devices, and correct link tracking before every launch
  • HTML/CSS experience a major plus
  • Exceptional health, vision, and dental care
  • Opportunity for equity ownership
  • Life and AD&D, short- and long-term disability
  • Employee Assistance Program
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited PTO
  • 401K with company match
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