Associate Global Product Marketing Manager, Software and Services

Danaher • San Jose, CA

1d • $105,000 - $120,000 • Onsite

About The Position

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Molecular Devices, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. Join Molecular Devices and help drive scientific discovery for life science customers in academia, biotech, pharma, and government. Our automated and AI-enabled technology empowers researchers to tackle complex questions and gain deep insights, accelerating the development of safer, more effective therapeutics. As part of our team—rooted in collaboration, authenticity, and innovation—you’ll ultimately contribute to groundbreaking science that enhances lives globally and shapes a healthier future for all. Learn about the Danaher Business System which makes everything possible. The Associate Global Product Marketing Manager for Software and Services is responsible for driving the strategic direction and execution of sales and marketing initiatives for our microplate reader software and services. This role requires a deep understanding of enterprise software marketing, software licensing strategies, market dynamics, and customer needs within the scientific and medical research communities. The ideal candidate will be a dynamic and results-oriented professional with a track record of success in product marketing, and a passion for advancing software and service solutions that enhance scientific discovery. This position reports to the Director of Product Management and is part of the Plate Reader and GxP Solutions team and will be an onsite role at our San Jose, CA location. In this role, you will have the opportunity to: Create demand for software and services through effective positioning, messaging, and marketing programs. Conduct comprehensive market research to identify trends, customer needs, and competitive landscape. Develop and implement marketing strategies that align with business objectives and drive product adoption. Collaborate with marketing managers to produce high-quality marketing materials such as brochures, white papers, case studies, presentations, and digital content to support sales and marketing efforts. Deliver on revenue and growth achievement targets for new and existing software and services Commercially launch new products and drive launch excellence with new software and services introductions. Develop and execute go-to-market plans for product launches, including target market identification, pricing strategies, promotional activities, and sales enablement tools. Co-lead the Launch Excellence Process with the Product Manager Outline product positioning which articulates the value proposition and links each feature to a customer-oriented benefit Create compelling value propositions and messaging that differentiate our high content imaging products in the marketplace. Ensure consistency of messaging across all marketing channels. Collaborate with the sales team to develop training materials, sales tools, and competitive analysis. Provide ongoing support to sales representatives to drive product success.

Requirements

• Minimum of two years' experience in product marketing or commercial software role, preferably within the life sciences or data analysis software industry.
• Ability to communicate complex technical concepts in a clear and concise manner.
• Bachelor’s degree in Life Sciences, Computer Science, or a related field
• Experience creating compelling value propositions and messaging for enterprise software.
• Understanding of different licensing models within software sales.
• Experience conducting comprehensive market research to identify trends, customer needs, and competitive landscape.
• Strong collaboration skills to work with cross-functional partners and varying levels of leadership across the organization.
• Ability to travel – up to 25% globally

Nice To Haves

• Enterprise-level software implementation and software license models
• Life Science software packages and FDA 21 CFR Part 11 compliance
• AI tools

Responsibilities

• Create demand for software and services through effective positioning, messaging, and marketing programs.
• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape.
• Develop and implement marketing strategies that align with business objectives and drive product adoption.
• Collaborate with marketing managers to produce high-quality marketing materials such as brochures, white papers, case studies, presentations, and digital content to support sales and marketing efforts.
• Deliver on revenue and growth achievement targets for new and existing software and services
• Commercially launch new products and drive launch excellence with new software and services introductions.
• Develop and execute go-to-market plans for product launches, including target market identification, pricing strategies, promotional activities, and sales enablement tools.
• Co-lead the Launch Excellence Process with the Product Manager
• Outline product positioning which articulates the value proposition and links each feature to a customer-oriented benefit
• Create compelling value propositions and messaging that differentiate our high content imaging products in the marketplace.
• Ensure consistency of messaging across all marketing channels.
• Collaborate with the sales team to develop training materials, sales tools, and competitive analysis.
• Provide ongoing support to sales representatives to drive product success.

Benefits

• Molecular Devices, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives.
• Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
• Check out our benefits at Danaher Benefits Info .
• This job is also eligible for bonus/incentive pay.
• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees