Associate Field Marketing Manager, FMB West

Suntory Global Spirits•California City, CA

2d•$95 - $100

About The Position

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day. What makes this a great opportunity?The Associate Field Marketing Manager - FMB West is responsible for supporting California and Hawaii in the planning, execution, tracking, and evaluation of all marketing programming that drives the Suntory Global FMB priorities. • Join a team driving step-change in our organization.• Opportunity to be a part of driving the marketing agenda for the World’s #1 FMB, with high exposure in the Suntory Global Spirits organization.• Lead a team through the development of channel-specific commercial marketing plans which are fundamental to driving a positive impact on the US P&L performance.• Balance strategic thinking, creativity and commercially-grounded thinking. • Opportunity to work with many cross-functional partners in the organization • Gain intimate knowledge of both marketing and sales functionsRole ResponsibilitiesThe Associate Field Marketing Manager - FMB West will focus on the following- National Programming:• Work closely with Field Marketing Manager to ensure national programs are purchased to an appropriate level and executed as designed• Support local execution of sampling and event programming• Coordinate and manage all POS buys and inventory at the local level to ensure timely execution of materials in-market Regional/Local Programming:• Work with the Field Marketing, Sales Team, and Distributor/Broker partners to identify all local programming needs to support Suntory Global FMB priorities• Work closely with National Marketing, Industry Affairs, Intellectual Property and Sales to ensure local programming adheres to brand guidelines, state and federal regulations, and properly protects our intellectual property• Manage procurement of promotional materials to support regional and local programs, utilizing centralized procurement options• Ensure quality, cost efficiencies, program effectiveness, and on-time delivery of local programs• Lead programming calendar management, program tracking and post-campaign performance reporting• Lead management of local sampling agency including weekly check-ins ensuring regional reporting and tracking• Support promotion offers and sweepstakes approvals BI Management• Lead management of BI budget for assigned geographies including budget tracking & reconciliation of spends through tracking tools• Assist the Field Marketing Manager with planning, allocation and spend of yearly brand investment (BI) budgets• Participate in BI budget review meetings with all stakeholders (weekly review/monthly deep dive)• Provide input and recommendations for all incremental program and funding requests to maximize and track return on investment (ROI)Qualifications• Bachelor’s Degree; marketing major/minor preferred

Requirements

Bachelor’s Degree; marketing major/minor preferred
3+ years of experience in brand or field/trade marketing
Strong financial acumen, knowledge of Salesforce.com and SAP a plus
Advanced skills in Microsoft Office; specifically, Excel & PPT
Strong and effective communication skills
Ability to conceptualize and think creatively, as well as work independently
Ability to build strong relationships internally and externally
Travel – up to 10%

Nice To Haves

Previous Beer or FMB industry experience a plus
Strong on- and off-premise brand building experience
Experience managing premium brands and knowledge across FMB/Spirits categories
Passion for the brands and categories
Time Management and analytical capabilities

Responsibilities

Work closely with Field Marketing Manager to ensure national programs are purchased to an appropriate level and executed as designed
Support local execution of sampling and event programming
Coordinate and manage all POS buys and inventory at the local level to ensure timely execution of materials in-market
Work with the Field Marketing, Sales Team, and Distributor/Broker partners to identify all local programming needs to support Suntory Global FMB priorities
Work closely with National Marketing, Industry Affairs, Intellectual Property and Sales to ensure local programming adheres to brand guidelines, state and federal regulations, and properly protects our intellectual property
Manage procurement of promotional materials to support regional and local programs, utilizing centralized procurement options
Ensure quality, cost efficiencies, program effectiveness, and on-time delivery of local programs
Lead programming calendar management, program tracking and post-campaign performance reporting
Lead management of local sampling agency including weekly check-ins ensuring regional reporting and tracking
Support promotion offers and sweepstakes approvals
Lead management of BI budget for assigned geographies including budget tracking & reconciliation of spends through tracking tools
Assist the Field Marketing Manager with planning, allocation and spend of yearly brand investment (BI) budgets
Participate in BI budget review meetings with all stakeholders (weekly review/monthly deep dive)
Provide input and recommendations for all incremental program and funding requests to maximize and track return on investment (ROI)