Associate Experiential Marketing Lead

Unilever • Englewood Cliffs, NJ

285d • $86,080 - $129,120

About The Position

The Associate Experiential Marketing Lead supports Brand Leads in creating integrated brand plans for Dove Hair, Dove HBL, and Dove Men + Care Hair. This role involves leading the development and execution of brand activations for media, influencers, and consumers.

Requirements

• Typically 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
• Experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.
• Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, etc.).
• Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.
• Familiarity with digital marketing channels, tactics, and their role in amplifying brand experiences.
• Experience with visual merchandising, store design, or in-store events is valuable.
• Working at an experiential marketing agency can provide diverse experience across multiple brands and projects.
• Comfort using data to track activation performance, measure ROI, and inform future strategies.

Nice To Haves

• Deep understanding of brand identity, values, and how experiences can effectively translate and reinforce them to consumers.
• Ability to align activations with overall brand goals and marketing objectives, ensuring consistency in messaging and brand expression.
• Strong organisational and logistical skills to plan, manage, and execute brand activations, events, and retail experiences flawlessly, whether online or offline.
• Knowledge of visual merchandising, store design principles, and in-store customer experience tactics.
• Experience managing budgets, negotiating with vendors, and optimising spending for maximum impact.
• Understanding of digital marketing channels and tactics to amplify brand experiences, drive online engagement, and track results.
• A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players.
• Ability to track and measure the impact of activations, using data to optimise future experiences, demonstrate ROI, and inform strategic decisions.

Responsibilities

• Develop and execute innovative and engaging brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results.
• Lead the planning and execution of in-store activations, events, and retail experiences, creating memorable moments that enhance the shopper journey and drive sales.
• Collaborate with the Influencer Marketing, PR and Content team to integrate partnerships into brand experiences, leveraging their reach and engagement to amplify events and generate content.
• Manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.
• Analyse the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz, and sales impact to measure ROI and inform future strategies.

Benefits

• Health insurance (including prescription drug, dental, and vision coverage)
• Retirement savings benefits
• Life insurance and disability benefits
• Parental leave
• Sick leave
• Paid vacation and holidays
• Access to numerous voluntary benefits

What This Job Offers

• Career Level: Mid Level
• Industry: Food Manufacturing