Associate Executive Director, Public Affairs and Community Relations

City of New York • New York, NY

261d • $200,000 - $225,000

About The Position

The Associate Executive Director manages the Office of Public Affairs and Community Relations at NYC Health + Hospitals/Bellevue. This person must appreciate Bellevue's role as a historic, high-profile hospital and ambulatory care facility. Responsibilities include internal and external communications, media relations, social media, crisis communications, marketing, community relations and development. This person provides opportunities to promote Bellevue Hospital's mission and services and increase positive visibility in the community, and supports NYC Health + Hospitals corporate initiatives.

Requirements

• Bachelor's degree in Communications, Journalism, Media Studies, Public Relations, Marketing, or related field. Master's degree preferred.
• Seven years of progressively responsible experience in Communications, Public Relations, Journalism, Media, Government, and Legislative Affairs or related fields.
• Strong Microsoft Office skills with tools including Word, Excel, PowerPoint, Visio, Project and SharePoint.
• Strong social media skills (Facebook, LinkedIn, Twitter/X, Instagram, YouTube, etc.).
• Ability to work quickly to meet demands of news cycle.
• Experience in health-related industry a plus.
• Fluency in Spanish or Chinese (Mandarin or Cantonese) a plus.

Nice To Haves

• Excellent writer.
• Proven strategic thinking skills and great judgement.
• Team player.
• Must be able to meet and deal with the public at all levels.
• Flexible hours: must be able to work nights and weekends.

Responsibilities

• Manage a Public Affairs team that handles media, social media, photography, graphics, events planning and execution, community relations, and outreach.
• Drive and support essential communication needed to keep employees, patients, their families, and our community informed of vital information.
• Provide information, counsel and support to the CEO and other members of leadership as a member of the CEO's Cabinet.
• Work with CEO on maintaining positive relations with elected and appointed officials to support patients, staff, and the hospital/ambulatory care center.
• Serve as spokesperson for Bellevue.
• Develop strategic communications to promote NYC Health + Hospitals/Bellevue and its health initiatives through press releases, advisories, interviews, and placement of stories.
• Work closely with news media; coordinate responses to media inquiries in consultation with facility and health system staff and leadership.
• Crisis communications and crisis management of the NYC, national and international media during challenging times.
• Prepare executives, professional staff, and patients for media interviews, press conferences, and presentations before print, TV, radio, and online news media.
• Create talking points and briefing papers.
• Produce news conferences, briefings, and events.
• Write press releases, media advisories, media statements, and emails to staff highlighting staff accomplishments, patient success stories, facility accomplishments, etc.
• Produce newsletter: Write and edit; assign stories; assign and coordinate visuals.
• Maintain very active social media presence including Facebook, X and LinkedIn.
• Contribute content including text, photos, and videos to the NYC Health + Hospitals social media pages.
• Liaison with Central Office Communications, Intergovernmental Affairs and the Mayor's Office.
• Represent Bellevue and its interests in meetings and joint projects with other governmental agencies and entities.
• Work closely with Central Office Communications & Marketing on media requests, and producing news stories, photos, and videos.
• Foster, strengthen, and maintain relationships with elected officials and their leadership teams at the city, state, and federal levels.
• Provide staff support and attend regular meetings of Community Advisory Board (CAB) and three auxiliaries.
• Participate in events to promote NYC Health + Hospitals/ Bellevue in the larger community.
• Conduct outreach to the community by coordinating expert doctors and other health care professionals to speak about health topics.
• Plan and execute major events and activities to highlight staff and promote services to patients.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Executive, Legislative, and Other General Government Support
• Education Level: Bachelor's degree