Associate Event and Retail Marketing Manager

Andersen Corporation•Fort Myers, FL

50d

About The Position

Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members' personal and professional growth, and celebrating our differences. We are committed to an inclusive workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they're most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you. SUMMARY: Assist the Event & Retail Manager to cost effectively drive non-media lead generation and local awareness through the following marketing tactics: events/shows, showrooms, corporate partnerships, retail partnerships, community groups, HOA's, company-created events and more. Please note: this position has a significant weekend work requirement of a minimum 40 partial or full weekends per year. And requires travel throughout the service area: Englewood down to Marco Island, Fort Myers/Cape Coral, and Clewiston.

Requirements

Bachelor's degree in marketing/communications preferred or equivalent demonstrated skills and abilities.
Some experience in sales/marketing, planning events and/or managing sales/retail teams.
Strong verbal and written communication skills.
Ability to think strategically, with strong project management skills, including attention to detail
Ability to demonstrate strong leadership skills

Responsibilities

In field coaching, training and in booth work.
Recruiting and interviewing.
Classroom training. Teaching staff methodology, rebuttals, process and procedures.
Manages the department calendar including; negotiating with event sponsors and outside vendors to procure space and to obtain the best value for our investment. Oversees participation in events, sponsorship, retail partnerships and creation of lead-gen opportunities based on established objectives, including on-site administration, resource supervision, and other implementation details.
Collaborate with partners within Renewal to drive results.
Communicate results and strategy with management.
Provides guidance, training, and work direction to Retail Marketing Reps.