Associate, Enrollment & Sales – Acquisition: 2026-3634

Hf Hq • Washington, DC

10h • $45,000 - $50,000 • Onsite

About The Position

The Associate, Enrollment & Sales – Acquisition supports the Youth Camps & Events Sales & Enrollment team by helping attract and engage new families to the Headfirst community. This role focuses on the “top of the funnel”work and will be executing outreach campaigns, managing lead pipelines, and contributing to initiatives that convert first-time families into enrolled participants. The Sales & Enrollment team introduces new families to the inspiring camp and event experiences that spark growth, teamwork, and confidence in every child, building trust through clear communication, knowledgeable support, and proactive outreach. The Associate, Enrollment & Sales – Acquisition helps fuel sustainable growth by reaching new audiences, communicating program value, and ensuring that every prospective family’s first impression of Headfirst is exceptional.

Requirements

• You have a bachelor’s degree (or equivalent experience) in marketing, communications, business, or a related field.
• You have 1-2 years of experience in sales, marketing, customer engagement, or outreach (internships welcome).
• You are comfortable with CRM tools (HubSpot preferred) and data entry best practices.
• You are a clear and confident communicator, comfortable connecting with families by phone, email, and digital channels.
• You are detail-oriented, organized, and reliable, able to manage multiple priorities accurately.
• You are creative and proactive, eager to contribute ideas for new-family outreach and engagement.
• You are motivated by growth, excited to help families discover meaningful Headfirst experiences.
• Ability to build relationships and collaborate with individuals from a diverse array of backgrounds – internally and externally.
• Possession of the temperament and drive to excel within a high-growth environment and to work until the job is done each day.

Responsibilities

• Support Acquisition Campaign Execution. Assist in planning, coordinating, and implementing outbound campaigns—email, phone, digital, and event-based—that generate inquiries and new enrollments. Ensure all outreach aligns with brand tone, goals, and timelines.
• Manage Lead Pipelines. Track prospective families from initial contact through registration, ensuring consistent and accurate communication. Maintain disciplined data entry and workflow management within HubSpot.
• Assist with Audience Targeting. Help analyze new-customer data to identify high-return audiences and outreach channels. Collaborate on testing and refining messaging to improve conversion efficiency.
• Collaborate Across Functions. Work with the Systems & Campaign Coordination and Customer Success teams to ensure new families receive clear, timely, and personalized information that builds trust and drives early registration.
• Support Creative Acquisition Efforts. Contribute ideas for lead capture, partnerships, and community outreach opportunities that strengthen Headfirst’s brand presence and fill the top of the funnel.
• Budgeting : Assist in tracking spend, revenue and performance across acquisition efforts (e.g., campaigns, promotions, events). Help record and organize data related to costs, enroll ments and revenue generation – supporting reporting o f top-line performance and post-campaign reviews that inform future outreach decisions.
• Policies, Procedures, and Documentation: Support policy and procedure initiatives by gathering feedback, assisting with drafting and updating documentation, and helping record and organize workflow processes to improve clarity, consistency, and operational efficiency.
• Metrics and Reporting: Assist in gathering, organizing, and reviewing data for performance metrics and reports, supporting analysis to identify trends and insights, and helping maintain accurate documentation to inform decision-making and continuous improvement efforts.
• Handle the Curveballs. No two days are the same at Headfirst, and every member of our team will face unexpected challenges. You may be asked to problem-solve, assist cross-functionally, and take on additional responsibilities as needed.

Benefits

• Full-time team members are eligible for paid time off and 10 paid holidays annually, health, dental, and vision insurance, 401(k) matching, and employee discounts on our programs and offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level