Associate - Employer Brand, Content Strategist

BlackRock•New York, NY

21d•$100,000 - $135,000•Hybrid

About The Position

About this role What team will you be on? The competition for top talent is fiercer than ever, so how do you stand out as an employer? That’s what BlackRock’s Employer Brand team is all about. We’re responsible for positioning BlackRock as a great place to work in order to attract, engage, and hire the best talent. We work to show the world just how awesome BlackRock is as a place to work and to bring our employer value proposition to life. Our team is uniquely positioned to impact the future of the company, and we are looking for a Content Strategist that can help us tell our story. What will you be doing? You’ll help us strategize and produce content that illustrates what life is like at BlackRock. The content you create will span multiple formats and channels as you help us shape our talent marketing ecosystem. Some of the ways that you’ll do this are: Developing a data-driven content strategy that shares employees’ stories and doesn’t shy away from trying new ideas, formats, and platforms Producing digital, print, video, photo, and/or editorial content that can be distributed across our social channels, our careers site (including our blog), job boards, internal communications, and more Owning and driving the end-to-end process of content creation, including ideation, scripting, casting, overseeing production and editing, and publishing Ensuring we have an organized and compelling global library of static, video, and editorial content, with a key focus on our locations with the highest hiring volumes Partnering closely with the global Talent Acquisition (TA) team. The Employer Brand team is part of our TA team, and our TA colleagues are core partners in shaping our talent attraction strategy Collaborating closely with our internal partners (in Communications, Marketing, Corporate Affairs, and Multimedia teams) and with vendors and external agencies

Requirements

4-7 years of experience in content production or adjacent project management role
A proven track record of developing compelling content and a passion for doing so
Experience working for a global company, with an understanding of how to tailor content to international markets and build strong working relationships with internal and external partners around the world
Exceptional attention to detail; holds internal and external partners to the same high standards
Ability to manage multiple projects at once and drive work forward with urgency in order to meet tight deadlines
Ability to work highly collaboratively and approach challenges with an innovative, solution-oriented mindset
Enthusiasm for trying new types of content, new formats, new technologies
Expressed interest in employer branding and recruitment marketing, and an understanding of the value and impact of this function at a company

Responsibilities

Developing a data-driven content strategy that shares employees’ stories and doesn’t shy away from trying new ideas, formats, and platforms
Producing digital, print, video, photo, and/or editorial content that can be distributed across our social channels, our careers site (including our blog), job boards, internal communications, and more
Owning and driving the end-to-end process of content creation, including ideation, scripting, casting, overseeing production and editing, and publishing
Ensuring we have an organized and compelling global library of static, video, and editorial content, with a key focus on our locations with the highest hiring volumes
Partnering closely with the global Talent Acquisition (TA) team.
Collaborating closely with our internal partners (in Communications, Marketing, Corporate Affairs, and Multimedia teams) and with vendors and external agencies