Associate Earned Creative Director

Colle McVoy•Minneapolis, MN

57d•$90,000 - $120,000•Hybrid

About The Position

Part culture connoisseur, part idea factory, Colle McVoy is seeking a Fame Multiplier who connects the dots between brands and culture to earn outsized attention. Colle McVoy is seeking a talented earned creative thinker - somebody who connects the dots between brands and culture to concept and execute campaigns that earn outsized attention. This position sits within the emerging Earned Creative + Public Relations discipline, and touches nearly the full breadth of CM's client roster.

Requirements

Exceptional creative chops and experience creating content
Outstanding writing or art direction/design skills
Proficient in use of generative artificial intelligence tools (such as ChatGPT, Midjourney, Google Gemini, etc.)
Ability to articulate ideas or idea builds to internal audiences and clients
A grasp of the changing landscape of PR/advertising/marketing. Need to have a basic understanding of how brands are built using social, earned/PR, experiential, etc.
360-campaign understanding and experience
Persuasive and effective communication
Strong relationship building
Bachelor's degree in a related field
Five or more years of agency or relevant experience at creatively ambitious agencies or brands
Experience participating in Earned Creative activation assignments from start to finish
Proficient in Microsoft Word, PowerPoint and Outlook
Active social media content consumer on Twitter, Instagram and TikTok (minimum), as well as generative AI platforms
Ability to travel as needed

Responsibilities

Maintain involvement across a variety of accounts with earned creative needs.
Apply "solution neutral" mindset to solving specific brand problems and generating best-in-class earned creative thinking and execution.
Draft and present Earned Creative ideas to current and prospective clients during key planning periods.
Contribute to new business pitches and bring high-caliber, earned-first thinking to the table.
Create strong and effective internal partnerships, leading collaboration across integrated teams.
Adept at understanding the potential of emerging tech and platforms.
Push yourself and others out of comfort zones to think differently and be innovative in what we deliver and how we deliver it.
Understand strategic intent of projects and audience/customer goals.
Actively coach and mentor peers about best practices in Earned Creative.
Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence.