Associate Director, Video

Omnicom Media US PHD•New York, NY

1d•$70,000 - $125,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. Role Overview We are hiring an Associate Director to lead TV, video, Audio and direct publisher partnerships for one of the most exciting alc-bev portfolios in the market — category-defining, culturally known brands with real scale. This role sits inside our Partners team and owns investment for a defined pod of brands: you will be the person who connects client growth goals to the TV/video marketplace, and who makes sure every plan is negotiated, activated, and measured to agency standards. You’ll manage a team of four, steer day-to-day client and partner conversations, and represent the account in the marketplace with networks, streaming platforms, and key publishers.

Requirements

Experience: 6–8 years in media investment/buying/partnerships at a media agency or publisher, with hands-on TV and video buying experience.
Channel depth: Comfortable across linear TV, CTV/streaming, and direct digital/video partners — you know how the pieces fit and how they’re priced.
Team leadership: Proven ability to manage and develop a small team (3–4 people), set standards, and review work.
Marketplace fluency: Strong vendor relationships and confidence negotiating with networks/platforms.
Tool familiarity: Working knowledge of Prisma/MediaOcean, campaign managers/ad servers (DCM), and measurement/verification (Nielsen, iSpot, Comscore, DV).
Communication: Polished client writing and presenting — able to explain the “why” behind an investment choice.

Responsibilities

Lead Client & Brand Pod Investment
Act as day-to-day investment lead for your brand pod across linear TV, CTV/streaming, digital video, and direct partnerships.
Turn comms/brand strategy into channel-specific investment plans that deliver reach, efficiency, and contextual quality.
Keep clients close to the marketplace — proactively surfacing opportunities, shifts, and risks.
Own TV, Video & Direct Partnerships Delivery
Oversee planning, negotiation, and buying for all TV and video activity in your pod — national, select local, addressable/advanced, and streaming.
Structure and manage direct publisher/content deals that are brand-safe and audience-relevant.
Ensure operational excellence: authorizations, trafficking, pacing, delivery, makegoods, and post-buy readouts.
Manage & Grow a 4-Person Team
Set priorities, allocate work, and review output for accuracy, rigor, and client-readiness.
Coach supervisors/senior associates on marketplace conversations, negotiation tactics, and client presentation.
Build a “one way of working” across the pod so plans, buys, and reports look and feel consistent.
Be the Marketplace Voice
Maintain an up-to-date view of TV and video supply, pricing, and opportunities — upfront, scatter, CTV, AVOD — and how that impacts your brands.
Nurture senior relationships with networks, platforms, and publishers to secure better access, inventory, and ideas for your clients.
Feed marketplace intelligence back to the Director/Investment leads to inform annual deal strategy.
Prove Performance
Partner with analytics/measurement to set KPIs, reporting cadence, and learning agendas for each brand.
Review and approve post-buy analyses, identifying optimizations and efficiencies for future flights.
Ensure financial stewardship — budgets, reconciliations, and delivery in line with scope.