Associate Director - Tradeshows & Conferences

SHI International Corp. • Austin, TX

3d • $110,000 - $130,000

About The Position

We’re seeking a strategic and execution-focused Associate Director of Tradeshows & Conferences to lead our in-person event marketing efforts across ~20 major B2B IT events annually. This role will oversee both the logistics and marketing lifecycle of each event — from pre-event planning and promotion to onsite execution and post-event follow-up — ensuring every touchpoint drives engagement, brand impact, and measurable ROI. You’ll lead a small team of event and marketing specialists, collaborate closely with internal stakeholders (sales, partner management, partner marketing, product marketing and campaigns management), and manage external vendors and venues. This is a high-visibility role with direct influence on pipeline generation and brand perception. The role will report directly to the Events leader at SHI.

Requirements

• 7+ years of experience in event marketing and logistics, preferably in B2B tech or IT.
• Proven success managing large-scale tradeshows and conferences.
• Experience leading small teams and working cross-functionally.
• Strong understanding of event marketing channels and tactics.
• Proficiency with Cvent and Marketo (or similar platforms).
• Excellent project management, vendor negotiation, and communication skills.
• Comfortable working in a fast-paced, matrixed environment.
• Travel to conference site as needed to manage setup/breakdown of exhibit space, supervise supporting staff, and serve as a liaison between vendor and SHI

Responsibilities

• Own the end-to-end strategy and execution of tradeshows, conferences, and in-person surround events (e.g., happy hours, partner dinners).
• Lead and mentor a team of 2+ event and marketing specialists.
• Develop integrated marketing plans for each event, including email, paid media, organic social, signage, and out-of-home advertising.
• Manage logistics including venue selection, booth design, staffing, travel, and vendor coordination.
• Collaborate cross-functionally with sales, partner marketing, and product teams to align goals, messaging, and funding.
• Oversee lead capture and post-event reporting, working with marketing operations to ensure attribution and ROI analysis.
• Ensure brand consistency and high-quality execution across all event assets and experiences.
• Manage budgets and timelines across multiple concurrent events.
• Manage exhibit inventory with designated Exhibitor Appointed Contractor; including invoicing, inventory, maintenance, graphics
• Prep booth materials for shipment with our designated Exhibitor Appointed Contractor; including construction, dismantling, and packing of various exhibit structures and inbound/ outbound shipping

Benefits

• Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
• Continuous professional growth and leadership opportunities.
• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• World-class facilities and the technology you need to thrive – in our offices or yours.
• Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees