GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide. THE OPPORTUNITY: ASSOCIATE DIRECTOR OF STRATEGY – MARKETING ACTIVATION Client: Ford POSITION SUMMARY Marketing Activation: With the goal of moving people from passive consumption to active participation, this role centers on the development of a strategic approach to the implementation and execution of memorable experiences intended to: Foster a deeper connection between Ford and key audiences Facilitate active participation in marketing efforts Yield specific next-step actions and responses This role will support both long-term Brand Activation projects and short-term Direct-Response Activation projects. A vital dimension of this role is to intensify the connection of activations from the Ford Brand level (“Tier 1”) to the localized individual Ford Dealership level (“Tier 3”).