Associate Director Strategy
About The Position
GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide. Marketing Activation: With the goal of moving people from passive consumption to active participation, this role centers on the development of a strategic approach to the implementation and execution of memorable experiences intended to: Foster a deeper connection between Ford and key audiences Facilitate active participation in marketing efforts Yield specific next-step actions and responses This role will support both long-term Brand Activation projects and short-term Direct-Response Activation projects. A vital dimension of this role is to intensify the connection of activations from the Ford Brand level (“Tier 1”) to the localized individual Ford Dealership level (“Tier 3”).
Requirements
- Deep roots in “From Brand to Point-of-Sale” marketing communications strategy, with emphasis on Activation
- Extensive experience with creative development and execution for Activation endeavors
- Significant experience with sports and entertainment sponsorships, community impact partnerships, and influencer relationships
- Broad understanding of interrelationships among Global, Regional, Local branding and retail efforts
- Broad understanding of interrelationship between Brand and Franchisee networks
- Experience with Automotive industry desired, but not mandatory
- Strong ability to work on multiple projects simultaneously, and re-prioritize as needed
- 7-10+ years of directly related experience, with at least three years of leadership experience in an agency-client relationships setting
- Bachelor’s degree or equivalent experience preferred
Nice To Haves
- Experience with Automotive industry desired, but not mandatory
Responsibilities
- Supporting an Executive Strategy Director and Group Strategy Director in all Marketing Activation work
- Developing comprehensive Marketing Activation recommendations and best-practice knowledge-sharing among Ford Global, Ford National, regional Ford franchisee groups (“Tier 2”; also referred to as “FDAFs”), and Ford Dealership networks
- Supporting development of related data-collection plans to track consumer interactions, learn more about preferences and behaviors, and inform future efforts; working alongside internal Analytics partners
- Supporting development of related return-on-investment (“ROI”) measurements to determine an effort’s effectiveness, and optimize and improve ROI; working alongside internal Analytics partners
- Facilitating integration between Ford Global, Ford National, FDAF, and Ford Dealership efforts; realizing synergies and economies of scale where possible
- Facilitating multi-agency integration among all Marketing Activation efforts (WPP agencies; non-WPP agencies working with Ford; et al)
- Serving as a key agency Marketing Activation voice with Ford, FDAF, and Dealership clients of all levels of seniority
- Presenting work (POVs, briefs, proofs-of-concept, executional examples) to internal colleagues, clients, and others as warranted
- Leading the development of business-impacting POVs spanning industry, technology, audience, and cultural trends and insights
- Perform modified duties, additional duties, and other projects as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
