Associate Director - Strategy & Design

Front Row • New York, NY

120d • $130,000 - $160,000

About The Position

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational.

Requirements

• Bachelor's degree in a related field; a Master's degree in business, marketing, or a related discipline is a plus.
• Minimum of 5 years of experience in brand strategy, campaign, and/or social strategy with a track record of successful brand positioning and messaging for leading brands.
• Proven experience in a growing role within a branding or marketing agency, with a strong focus on beauty brands.
• Exceptional client relationship management skills.
• Deep knowledge of brand strategy, development, and marketing.
• Strong analytical and problem-solving abilities to address complex strategic challenges.
• Excellent communication and presentation skills, both written and verbal.
• Ability to adapt to changing industry trends and market dynamics.
• Willingness to accept feedback and be flexible on a small, but mighty team.
• A strategic thinker with a passion for challenging the status quo and driving transformative change in the branding industry.

Responsibilities

• Collaborate with VP of Strategy & lead day-to-day development of comprehensive brand strategies for clients, encompassing brand evolution, brand and product architecture, campaign and messaging strategies, and social media strategies.
• Articulate brand positioning in alignment with client objectives and prevailing market trends.
• Own the creation of compelling and distinctive key messaging for client brands.
• Develop supportive messaging that reinforces brand positioning and effectively engages customers.
• Collaborate with creative teams to bring brand campaigns to life, ensuring alignment with strategic objectives.
• Collaborate with the digital growth team to lay the foundation for engaging social campaigns.
• Conduct meticulous research to gain in-depth knowledge of client industries, target audiences, and competitive landscapes.
• Apply research insights to inform and enhance brand strategy and messaging.
• Stay current with market trends and emerging opportunities to drive innovative brand solutions.
• Engage closely with clients to comprehend their goals, provide strategic guidance, and ensure alignment with their vision.
• Cultivate enduring client relationships as a strategic partner and trusted advisor.
• Ensure that brand strategies not only meet but surpass client expectations.
• Foster a creative and innovative team culture that facilitates the successful execution of brand strategies.
• Promote collaboration and knowledge-sharing within the team.
• Stay abreast of industry trends, market dynamics, and emerging opportunities.
• Establish metrics and KPIs driven by data insights to evaluate the effectiveness of brand strategies and campaigns.
• Continuously refine and enhance brand strategies based on performance metrics and feedback.
• Collaborate with the operations team to document and optimize internal workflows pertaining to brand strategy.
• Establish clear workflow for multiple projects phasing through the team seamlessly in partnership with operations and client service teams.
• Cultivate robust relationships as a strategic client partner and advisor to top-tier accounts and partnerships.
• Excel in confident presenting and good storytelling of the strategic narrative.

Benefits

• PTO
• Medical, Vision, and Dental Insurance Benefits
• 401k
• Hybrid working schedule (remote + in-office options)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees