Associate Director, Strategic Events
About The Position
Rutgers, The State University of New Jersey, is seeking a Associate Director, Strategic Events for the Rutgers Communications and Marketing. The Associate Director plays a key role in conceptualizing, developing, and executing complex, high-visibility events and initiatives for the Chancellors of Rutgers-New Brunswick and Rutgers Health that align with institutional priorities and require adaptability, teamwork, and the ability to manage multiple responsibilities. Among the key duties of this position are the following: Ensures seamless event operations, fosters stakeholder engagement, and implements data-driven strategies to enhance program effectiveness. With authority over Rutgers Day-the university's largest public event-the Associate Director oversees all aspects of event management, crisis response, and resource allocation. Additionally, this role directs the University's Commercial Filming and Photography projects, leveraging high-level negotiation skills to maximize revenue while maintaining brand integrity. A strategic leader and problem-solver, the Associate Director provides financial oversight, develops comprehensive budgets, and optimizes resource allocation to align with institutional priorities. This role is responsible for marketing strategy and public relations efforts, ensuring events and programs reflect the university's brand and engage diverse audiences effectively. Serving as a key liaison between university leadership, internal departments, and external partners, the Associate Director enhances collaboration and fosters long-term institutional engagement. Exercising independent judgment, this position makes critical decisions regarding events, programs, and unit operations, particularly in the absence of senior leadership. Committed to excellence, innovation, and efficiency, the Associate Director continuously refines processes, enhances workflows, and upholds the highest standards of professionalism to support the university's strategic goals.
Requirements
- Bachelor's degree in communication, marketing, or a similar field with at least 5 years of experience managing high visibility projects and events within a university setting is essential to navigate the institution's multifaceted environment successfully or a combination thereof.
- Must possess exceptional interpersonal and leadership skills, demonstrating expertise in communication, negotiation, persuasion, and collaboration to engage with stakeholders and university staff effectively.
- A high degree of initiative, responsiveness, and follow-through to drive strategic event planning and execution aligning with Rutgers' mission and goals.
- A proven ability to lead, mentor, and develop a team-oriented approach to project management is essential.
- Demands superior oral and written communication skills and the ability to manage multiple priorities and complex projects simultaneously.
- The ideal candidate will have a demonstrated ability to build consensus among diverse constituencies, apply critical thinking to problem-solving, and execute organizational strategies with precision.
- Special conditions include the ability to work in a fast-paced, high-profile environment that requires flexibility, adaptability, and a commitment to excellence in service and program delivery.
- A deep understanding of the complexities of a large university's organizational structure, mission, and strategic priorities.
- Given Rutgers' size and diversity, familiarity with its reporting structures, physical campus layout, and the distinct priorities of both academic and administrative units is critical.
- Engaging effectively with key stakeholders, including university leadership, faculty, staff, and external partners/vendors, is vital for ensuring seamless program execution and alignment with institutional objectives.
Responsibilities
- Ensures seamless event operations, fosters stakeholder engagement, and implements data-driven strategies to enhance program effectiveness.
- Oversees all aspects of event management, crisis response, and resource allocation for Rutgers Day.
- Directs the University's Commercial Filming and Photography projects, leveraging high-level negotiation skills to maximize revenue while maintaining brand integrity.
- Provides financial oversight, develops comprehensive budgets, and optimizes resource allocation to align with institutional priorities.
- Responsible for marketing strategy and public relations efforts, ensuring events and programs reflect the university's brand and engage diverse audiences effectively.
- Serves as a key liaison between university leadership, internal departments, and external partners, enhancing collaboration and fostering long-term institutional engagement.
- Makes critical decisions regarding events, programs, and unit operations, particularly in the absence of senior leadership.
- Continuously refines processes, enhances workflows, and upholds the highest standards of professionalism to support the university's strategic goals.
Benefits
- Medical, prescription drug, and dental coverage
- Paid vacation, holidays, and various leave programs
- Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options
- Employee and dependent educational benefits (when applicable)
- Life insurance coverage
- Employee discount programs
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What This Job Offers
Job Type
Full-time
Career Level
Director
Industry
Educational Services
Number of Employees
5,001-10,000 employees
