Associate Director, Social B2B

Wpromote

10d•$100,000 - $115,000•Remote

About The Position

As an Associate Director, Social B2B, you will play a key role in developing and executing high-performing, data-driven social strategies that support pipeline growth for enterprise and mid-market B2B clients. Youâll work closely with Directors and cross-functional partners to translate complex buyer journeys into effective full-funnel paid social programs, while managing and mentoring a small team or pod of paid social managers in the future. This role begins as an individual contributor with the opportunity to build and scale a team over time. Reporting into the SVP, B2B Strategy, this role is ideal for a strong B2B social practitioner who blends hands-on expertise with emerging leadership skills. Youâll contribute to the evolution of our B2B social media approach, help operationalize best practices across LinkedIn, Meta, Reddit, and emerging platforms, and ensure campaigns are optimized toward meaningful business outcomesânot just engagement. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweekâs Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whatâs possible in marketing.

Requirements

3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.
Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
1-2+ years of experience mentoring or managing junior team members or project pods.
Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).
Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.
Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.
Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.
Bachelorâs degree in Marketing, Business, Analytics, or a related field.

Responsibilities

Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.
Supporting the leadership and development of B2B paid social managers, with a focus on executional excellence, growth, and client satisfaction.
Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.
Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.
Coaching junior team members on B2B best practices, including audience strategy, creative testing, messaging frameworks, and performance analysis.
Contributing to onboarding and training materials to ensure consistency in campaign execution and client experience.
Assisting with B2B new business efforts, including research, POV development, and pitch support.
Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.
Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.