Associate Director Scientific Marketing - Hematology
About The Position
The Associate Director of Scientific Marketing, Hematology is a member of Regeneron's oncology-hematology commercial team, with accountability for developing the strategic direction for scientific strategy and medical education activities supporting brand activities in the Multiple Myeloma space. Initial focus will be on the relapsed/refractory setting but will evolve into earlier lines as the program matures. Activities include synthesis of insights from market research and congresses to impact Scientific and KOL engagement programs, including Speaker Bureau, influence mapping and forward-looking congress planning and strategy. The role will also be responsible for driving strategic AdBoards and collaboration on relevant input into AdBoards being conducted by cross functional partners (e.g., Access, CR&D and Medical). Additional responsibility may include supporting comparable activities for the Lymphoma program in later line Follicular Lymphoma (FL) and Diffuse Large B-Cell Lymphoma (DLBCL). A typical day may include the following: Develop strategy and priorities to ensure impactful representations of product program at US and select global congresses, including commercial objectives, customer engagement plans, advertising, competitive intelligence, and field training priorities in alignment with cross-functional teams. Collaborate with CSI&A to guide research strategy, synthesize insights from market research, congresses, and KOL interactions, and apply findings to inform commercial strategy and execution. Build and manage relationships with KOLs, HCPs, and professional partners, including KOL identification, mapping, and engagement planning. Coordinate the Annual Advisory Board Plan (AABP), including the development and execution of US commercial advisory boards to support brand strategy. Drive strategy for speaker bureaus, ensuring content relevance and accuracy. The role may be for you if: You can lead strategically, drive performance, build alignment, inform, negotiate, and collaborate. You demonstrate a strong science background with deep knowledge of oncology and/or hematology. Understanding and experience in Multiple Myeloma is a plus You have product/indication launch experience required You bring creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
Requirements
- Minimum of 10 years biopharmaceutical experience with at least 7 in Marketing.
- Minimum of 3 years' experience with marketing of oncology drugs.
- Willing to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY
- Lead strategically, drive performance, build alignment, inform, negotiate, and collaborate.
- Demonstrate a strong science background with deep knowledge of oncology and/or hematology.
- Product/indication launch experience required
- Bring creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
Nice To Haves
- Understanding and experience in Multiple Myeloma is a plus
Responsibilities
- Develop strategy and priorities to ensure impactful representations of product program at US and select global congresses, including commercial objectives, customer engagement plans, advertising, competitive intelligence, and field training priorities in alignment with cross-functional teams.
- Collaborate with CSI&A to guide research strategy, synthesize insights from market research, congresses, and KOL interactions, and apply findings to inform commercial strategy and execution.
- Build and manage relationships with KOLs, HCPs, and professional partners, including KOL identification, mapping, and engagement planning.
- Coordinate the Annual Advisory Board Plan (AABP), including the development and execution of US commercial advisory boards to support brand strategy.
- Drive strategy for speaker bureaus, ensuring content relevance and accuracy.
Benefits
- comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels!
- For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/.
- For other countries' specific benefits, please speak to your recruiter.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Industry
Chemical Manufacturing
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
