Associate Director, Sales Engineering
About The Position
NIQ is the world’s leading consumer intelligence company. We deliver the Full View™ —the most complete understanding of consumer buying behavior, powered by the industry’s richest data assets and AI‑driven predictive analytics. For more than a century, we’ve shaped the consumer intelligence industry and remain the most trusted partner for brands, retailers, and innovators. This is a REMOTE position for candidates currently based in the US. Job Description OmniCommerce / FVM / Discover (Primary Focus): Serve as the platform and solution expert supporting the OmniCommerce Sales Team. Deliver customized solution demos across Full View Measurement , OmniSales , Amazon and Costco measurement , and related Discover modules. Develop and adjust demo flows tailored to sales stage, client pain points, and persona. Support hands‑on POCs, troubleshooting, and guidance in live environments. Maintain deep expertise in Discover and partner with product teams on updates and messaging. Collaborate with Digital Shelf specialists to deliver a connected total‑commerce narrative. Omnishopper / Consumer Panel (Secondary, but important): Support Panel- and Omnishopper‑based selling moments where methodological or data fluency is required. Demonstrate how Panel + OmniCommerce create actionable triangulation stories for clients. Build comfort with the panel lexicon (penetration, buy rate, leakage, switching, demographics) and how it complements FVM. Cross-Functional & Sales Support: Work alongside account leads to close deals requiring deeper technical knowledge. Translate client pain points into actionable demo narratives that highlight NIQ’s USP. Occasionally support ideation for custom or hybrid solutions. Experience: Prior experience as a Sales Engineer, Solutions Consultant, or client-facing analyst. Exposure to both sales and analytics environments. Familiarity with shopper, panel, or household-level data a plus. Soft Skills That Drive Success: Strong communication and presence — someone who can “own the room.” Curiosity and willingness to learn omnichannel insights plus panel mechanics. Collaborative partner mindset with sellers, product, and commercial teams. Positive, resilient, solution-oriented attitude (glass-half-full). Strong prioritization and self-direction. Team Dynamics & Culture We operate as a high-trust, collaborative team that values expertise, curiosity, and a client-first mindset. Culture is positive, supportive, and focused on continuous improvement. We make decisions quickly, iterate frequently, and partner closely with sales. We embrace ambiguity and look for people who can turn unclear problems into clear solutions.
Requirements
- 6–7+ years experience in a relevant field (E‑Commerce, CPG, analytics, consulting, sales engineering).
- Strong storytelling + technical demo skills; able to present to any seniority level.
- Ability to simplify complex data & tech into compelling value propositions.
- Calm, resourceful, adaptable under pressure during live demos.
- Knowledge of Amazon (Vendor Central/Seller Central) and digital commerce landscape.
- Comfort with ambiguity and fast-paced pre-sales cycles.
- Bachelor’s degree required.
- Prior experience as a Sales Engineer, Solutions Consultant, or client-facing analyst.
- Exposure to both sales and analytics environments.
- Strong communication and presence — someone who can “own the room.”
- Curiosity and willingness to learn omnichannel insights plus panel mechanics.
- Collaborative partner mindset with sellers, product, and commercial teams.
- Positive, resilient, solution-oriented attitude (glass-half-full).
- Strong prioritization and self-direction.
Nice To Haves
- Experience with NIQ Discover and/or CPG measurement tools strongly preferred.
- Familiarity with shopper, panel, or household-level data a plus.
Responsibilities
- Serve as the platform and solution expert supporting the OmniCommerce Sales Team.
- Deliver customized solution demos across Full View Measurement , OmniSales , Amazon and Costco measurement , and related Discover modules.
- Develop and adjust demo flows tailored to sales stage, client pain points, and persona.
- Support hands‑on POCs, troubleshooting, and guidance in live environments.
- Maintain deep expertise in Discover and partner with product teams on updates and messaging.
- Collaborate with Digital Shelf specialists to deliver a connected total‑commerce narrative.
- Support Panel- and Omnishopper‑based selling moments where methodological or data fluency is required.
- Demonstrate how Panel + OmniCommerce create actionable triangulation stories for clients.
- Build comfort with the panel lexicon (penetration, buy rate, leakage, switching, demographics) and how it complements FVM.
- Work alongside account leads to close deals requiring deeper technical knowledge.
- Translate client pain points into actionable demo narratives that highlight NIQ’s USP.
- Occasionally support ideation for custom or hybrid solutions.
Benefits
- Flexible working environment
- Comprehensive health insurance
- Industry-leading parental leave
- Life insurance
- Education support
- Comprehensive healthcare plan (medical, Rx, dental, and vision).
- Flexible spending accounts and a Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
- Discretionary paid time off program and 11 paid holidays.
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
