Associate Director, Programmatic
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About The Position
As a key leader within our agency, The Associate Director, Programmatic Media Buying leads CMI Media Group offerings and provides thought leadership in the Programmatic space, both internally and externally. This role works closely with agency management and leads a team charged with the development of Programmatic strategies and tactics across all channels including but not limited to Display, Video, Native, Audio, Connected TV, and more. Additionally, this role will help lead the development of appropriate Programmatic plans designed to meet clients' brand and marketing objectives while also identifying opportunities to pull in additional channel leads in the areas of SEM, SEO, Social Media and traditional media as needed. As part of a core leadership team, the Associate Director, Programmatic Media Buying is responsible for building and maintaining strong external relationships with appropriate clients, vendors, and agency partners in collaboration with his/her assigned teams. Similarly, the Associate Director, Programmatic Media Buying will establish key relationships with internal stakeholders across all applicable disciplines including SEM, Analytics, Media, Ad Ops, Client Finance, etc. The Director, Programmatic Media Buying is deeply versed in the planning, buying, and evaluation of Programmatic platforms, suppliers, and strategies, including interaction with leading DSPs, SSPs, Audience Data and Publisher partners.
