Associate Director, Programmatic (NY, 22204)

IPG Mediabrands

65d • $120,000 - $130,000

About The Position

The Addressable Activation department serves as KINESSO’s hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Associate Director is accountable for the performance & pacing of all campaigns within their assigned brands and ensures that departmental standards & process are properly understood and implemented. They act as a point of escalation and are a source of advanced knowledge for complex setup, optimization, and platform nuances.

Requirements

• Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally
• Knowledge of technology or measurement ad tech solutions, including platforms such as DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.
• Intermediate to strong data analysis skills
• Ability to collaborate with partners/colleagues across functions and/or centers of excellence
• Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing
• Provides technical guidance to employees, colleagues and/or clients
• A history of team management/mentorship and a comfort with internal/external-facing communication

Nice To Haves

• Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Managing existing business relationships, partnerships, and alliances internally and externally
• Assesses and ranks issues and tasks in order of importance for taking action

Responsibilities

• Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager
• Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection
• Customizes departmental standards and process to fit the specific needs of assigned clients and implements them across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos
• Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting
• Develops long-term solutions for clients including custom data management solutions and data solutions
• Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team
• Adapts account plans and priorities to address resource and operational challenges
• Collaborates with partners/colleagues across functions and/or centers of excellence

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary
• Eligibility for an annual discretionary incentive award or a relevant incentive award

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees