Associate Director, Professional Engagement Strategy and Marketing (Sleep Disorders)

Takeda Pharmaceutical Company • Madison, WI

401d

About The Position

The Associate Director, Professional Engagement Strategy and Marketing (Sleep Disorders) at Takeda is responsible for developing the healthcare professional (HCP) engagement strategy and creating marketing materials for a successful product launch. This role involves collaboration with various teams to execute strategic marketing plans, including KOL engagement, advisory board planning, and congress content development, all aimed at understanding and meeting HCP needs to ultimately benefit patients.

Requirements

• Bachelor's degree
• 8+ years experience with increasing responsibilities in sales, marketing or related function
• 4+ years of dedicated experience engaging with HCPs
• Experience developing engagement plans for thought leaders / key opinion leader management
• Experience leading congress strategy, training, content development and execution of national level conferences
• Demonstrated ability to positively influence coworkers toward common goals and foster collaboration
• Proven track record of successfully leading and mentoring junior team members
• Deep understanding of brand/franchise strategy and effective HCP engagement
• Extensive experience in marketing strategy and tactic design
• Broad-based HCP Marketing knowledge from non-personal to field sales
• Capable of leveraging data and analytics to drive data-based decision making

Nice To Haves

• MBA or MSc/PhD
• Pharmaceutical industry experience
• Experience working on a product launch
• Experience in Sleep Disorders, Neurology, Pulmonology or Rare therapeutic areas

Responsibilities

• Act as day-to-day lead in the implementation of all KOL/thought leader strategy and marketing, partnering with multiple internal stakeholders and external agencies.
• Partner with brand team to help develop unbranded creative campaigns and core message architectures to ensure alignment with broader Sleep Disorders franchise's strategic priorities.
• Create strategically-aligned engagement plans and tactics ensuring successful execution to help Takeda better serve patients.
• Develop HCP fee-for-service plans and pull through to gain insights that inform brand strategies and tactics.
• Manage P2P strategy, platform, messaging, and resource development.
• Plan and manage speaker bureau activities in adherence to policies and content development.
• Develop national and regional congress plans, including booth design/strategy and KOL engagements.
• Identify and develop strategies for regional marketing needs.
• Collaborate with Insights & Analytics to distill insights and validate business opportunities.
• Recognize industry/competitive trends to identify brand growth opportunities.
• Manage multiple agencies from strategic brief ideation through to delivery, ensuring accountability to Takeda policies and standards.
• Collaborate closely with HCP Marketing peers to realize marketing synergies across brands.
• Partner with Consumer Marketing peers to improve the patient journey.
• Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment.

Benefits

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Short-term and long-term disability coverage
• Basic life insurance
• Tuition reimbursement program
• Paid volunteer time off
• Company holidays
• Well-being benefits
• Sick time accrual up to 80 hours per year
• Paid vacation accrual up to 120 hours for new hires

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree