Associate Director, Product Strategy

Publicis Groupe•New York, NY

About The Position

As an Associate Director, Product Strategy, you will help our clients define and deliver their product roadmap in an agile and data-driven environment relentlessly focused on driving superior business outcome for our customers. As part of your responsibilities, you will lead a collaborative, cross-functional and high-performance team working with CX/UX designers, developers and senior management to guide products through to fruition and help teams build and enhance successful products that deliver a differentiated customer experience, meet the demands of the market and drive business results.

Requirements

7-9 years of relevant work in strategy or product roles
Strong presentation and communication skills
Experience working with cross-functional teams in a matrix organization including Engineering, Marketing, Finance, UX, and Analytics
Experience using data and analytics tools and well-developed intuitions for leveraging data and analytics in generating objective and actionable evidence for fast and data-driven decision making
Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
A track record of having effectively managed product roadmaps, writing clear and specific product requirement documents, collaborating with user-experience on product design and having worked in a cross-cultural, geographically distributed team
Knowledge and practical experience of lean-Agile transformation frameworks such as Scales Agile Framework (SAFe), Design Thinking tools including customer Journey Mapping and Service Design

Nice To Haves

Demonstrated experience shipping product to market
Strong analytics skills and experience using analytics/visualization tools
Business and digital strategy experience
Identifying organizational and process changes required to successfully realize the benefits of a solution

Responsibilities

Responsible for driving transformation from outputs (projects) to outcomes (products) and shifting our ways of working to a product mindset (speed / quality / value)
Develop strong and deep understanding of the client organization's goals and priorities, competitive market positioning and market differentiation
Partner with internal stakeholders to identify new product ideas/concepts based on industry and market trend analysis
Responsible for Product Ownership including problem framing, opportunities shaping, backlog management, development stages, and pilot & rollout planning
Implement learnings to optimize product and operations to promote data-driven decisions throughout product lifecycle
Analyze customer feedback and data to identify important issues that need to be addressed
Foster product thinking, mindset and rigor through harnessing data-driven decision making and test-and-learn practices and methods
Develop and test hypothesis partnering with Customer Research teams to generate objective evidence and leveraging data-driven decision tools and methods
Establish a prioritization model rooted in organization's market differentiation and strategic themes to prioritize feature, user stories and technology enablers, processes and policies based on customer needs, economic view and strategic implications
Understand customer/user needs to define clear feature requirements, user stories and acceptance criteria
Prioritize the program and team backlog based on assessment of customer and business value
Partner with cross-functional team members (across engineering, design, data science, etc.) through design, development and testing of concepts, product features leveraging integrated fast learning cycles
Monitor and report product performance against established KPIs/OKRs
Build alignment across product teams, cross-functional partners (Marketing, Operations, Customer Experience, Engineering, etc.) and Leadership/Executive team to collaborate regularly ensuring continued alignment with vision, business needs and requirements

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
medical coverage
dental
vision
disability
401k
paid time off