Associate Director, Product Marketing (Uniformed Services)
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About The Position
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve. EAB is looking for a talented, driven, and entrepreneurial marketer to lead product marketing for uniformed services recruitment partnerships. EAB is helping to recruit the nation's next generation of service members for local, state, and national roles in the armed forces. The ideal candidate will play an important role in shaping the go-to-market strategy for a fast-growing product. They will work closely with sellers at all stages of the funnel, developing both high-impact brand awareness content and highly customized sales proposals that close deals. This role is an opportunity help define market positioning and value proposition. We are looking for someone with talent, initiative, vision, and an ability to execute. Product marketers at EAB develop content and strategies to increase brand awareness, drive demand and sales, and support partner success. This includes developing thought leadership content such as insight papers, blog posts, infographics, videos, and webinar decks as well as sales enablement collateral such as one-pagers, sales decks, proposals, and urgency documents. In addition to a passion for writing, a love for big ideas, and a graphical eye, to be successful in the role, one must have excellent collaboration and project management skills. If you are an innovative marketer, a content enthusiast, and a team player who thrives in a cross-functional, entrepreneurial environment, then this may be the perfect job for you!
