Associate Director, Product Marketing (Console)

Razer Inc. • Irvine, CA

110d • $113,249 - $188,748

About The Position

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Requirements

• Proven experience in B2C product marketing, preferably in consumer electronics or other consumer hardline companies.
• Strong understanding of product marketing principles, methods, and strategies.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think strategically and analytically, with a focus on achieving business goals.
• Experience managing complex worldwide marketing programs and working within budget constraints.
• Proficiency in project management methodologies and tools.
• Solid knowledge of digital marketing channels and tactics.
• Demonstrated success in building successful go-to-market strategies.
• Knowledge of market research techniques and tools.

Nice To Haves

• MBA preferred.

Responsibilities

• Develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution.
• Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share.
• Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market.
• Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them.
• Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management.
• Drive thought leadership initiatives to build brand recognition and credibility among key audiences.
• Measure and analyze marketing performance using data analytics tools and techniques.
• Identify areas for process improvement and lead efforts to streamline marketing operations.
• Support customer events, trade shows, and other activities to showcase products or services and connect with customers.
• Provide guidance and mentorship to junior marketing professionals.
• Other duties as assigned.

Benefits

• Great Place to Work® certified in both United States and Singapore.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees