Associate Director, PMX Lift Analytics

Publicis Groupe • New York, NY

271d • $95,950 - $150,995

About The Position

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX Lift is the Advanced TV (ATV) practice run out of Publicis media exchange (PMX). This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift include products around Addressable TV, and Over-The-Top (OTT) video. PMX Lift is looking for a talented and highly motivated AD of Measurement and Analytics, to join the growing team and help drive all aspects of executing PMX Lift campaigns. The ideal candidate will have the ability to work both independently and collaboratively. On top of invaluable experience in the fast-growing, evolving ATV landscape, this role offers high visibility with PM agency leadership and executives. This role will have a focus on Health Vertical and will include the opportunity to collaborate with different teams of experts across PMX Lift teams.

Requirements

• Bachelor's degree
• 5+ years of experience within an agency or media company, including client facing responsibilities
• Strong background in Advanced TV, including Addressable TV, DDL, and/or OTT
• Experience preferred with Advanced TV platforms (examples including Ampersand, Dish, DirecTV, Warner/Xandr, Amobee, OpenAP, NBCU AdSmart, Paramount Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
• Understanding of measurement offerings, including similarities & differences between Nielsen, Comscore, Ispot, VideoAmp, etc
• Advanced understanding of Traditional and digital media data & measurement
• Experience with process building/workflow documentation
• Ability to multi-task & problem solve in a fast paced environment
• Great communication skills both internally at PMX Lift & externally with agency teams and partners
• Strong critical thinking and problem-solving skills - demonstrated ability to mine data for relevant and actionable insights
• Excellent relationship building and decision-making skills with ability to think creatively
• Experience with the health vertical from a publisher, agency or client preferred
• A hand-raising attitude, high attention to detail, ability to keep meticulously organized, and takes initiative on projects.
• Proficiency with Microsoft Office suite

Responsibilities

• Engage with key client and agency teams - a strong enthusiasm for client facing engagements, and an ability to package and present campaign results
• Lead engagement with partners communicating clients reporting/measurement requirements
• Assist in set up and communication across teams for digital measurement, ie tagging/data access
• Work with PMX Lift Investment leading set-up of advanced attribution measurement during campaign planning process
• Partnership with Activation team to compile and analyze post campaign reporting data adding headlines, insights and recommendations
• Track status of deliverables for campaigns at all stages - weekly pacing, post reporting, custom reporting, etc
• Participate in measurement projects and evolution of PMX Lift product suite

Benefits

• Hybrid role with 3 days in office each week (NYC or Chicago)
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements ‘Work Your World' Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree