dentsu-posted about 1 month ago
$68,000 - $110,400/Yr
Full-time • Mid Level
New York, NY
11-50 employees

The Associate Media Director of Planning role is a leadership role as well as a managerial one. The Associate Media Director sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. The expectation of the Associate Media Director is to be an expert on the clients’ business and a leader on the day-to-day client business and within the agency. The Associate Media Director is responsible for demonstrating a strong working knowledge of the media space, for both digital and traditional channels, and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Associate Media Director sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability. A strong passion for seeing media plans come to life with flawless execution is a must. Experience in Finance from a traditional media agency is a plus, as is prior experience executing DCO/personalization campaigns. This role partners with the Group Director of Planning, who oversees the client-agency relationship for both media and creative for the account.

  • Accountable for media plan output timeliness, accuracy, and overall excellence
  • Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
  • Work closely with activation department leads (social and direct) to outline appropriate processes and timelines to ensure flawless execution
  • Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models
  • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
  • Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
  • Ideally possesses working knowledge of industry and media tools to gather data and interpret trends
  • Responsible to manage and organize monthly billing, and oversee process and communications with client and finance team
  • Be the central point of contact across investment, strategy, analytics, and creative teams
  • Build & maintain trusting, collaborative relationships with clients at appropriate levels
  • Manage expectations of clients and deliverables
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Identify opportunities to offer other agency service line offerings to existing clients
  • Grow business opportunities within current clients, where appropriate
  • Capable of effectively managing up and down the reporting structure
  • Comfortable managing and working with large and complex teams – directly and indirectly with junior talent as well as cross-discipline and cross agency
  • Deep expertise interpreting consumer data and insights and applying them to create unique, audience-first communications and connections plans
  • Provide and/or guide strategic input for all plans internally and externally
  • Provide and discuss industry information on media, markets and related dynamics
  • Demonstrate problem solving and intervention when necessary
  • Understand and analyze the root causes of problems and develop ways to rectify
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Train, motivate and develop a media planning group
  • Construct and deliver accurate, honest and timely performance management documents
  • Bachelor’s Degree
  • 7+ years of communications/integrated media planning experience
  • In depth client service experience
  • Experience in developing & executing tactical campaigns (several, fast turn) for both traditional & digital channels
  • Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Knowledge of current trends and innovations in media and culture
  • High-level proficiency in PowerPoint, Excel, Word and Outlook
  • Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Stradegy
  • Experience with MediaTools and buying platforms such as DDS, MediaOcean, HudsonMX
  • Solid understanding of DCM, and other digital media related tools (comScore, eMarketer, Forrester…)
  • Experience in Finance from a traditional media agency is a plus, as is prior experience executing DCO/personalization campaigns
  • Ideal candidate has experience in at least 2 out of 3 in the following: DCO/personalization campaigns, direct IO campaign management
  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
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