Associate Director, Pipeline Commercialization Strategy, MABI - Eye Care

AbbVie • Irvine, CA

294d

About The Position

The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us. The Associate Director, Pipeline Commercialization & Strategy (PCS) Marketing Analytics and Business Insights (MABI) is responsible for helping internal partners/stakeholders make informed strategic and operational decisions. She/he will lead Global Marketing Analytics and Business Insights to facilitate and develop actionable recommendations based on market insights that address key business needs and objectives. Key responsibilities include independently leading Business Insights planning, implementation, communication of results, and alignment of brand strategies and plans. The Associate Director will be responsible for managing all aspects of Business Insights including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resources. The Associate Director will independently lead all aspects of project planning, such as coordination, setting time lines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriate.

Requirements

• BA or BS degree required. Advanced degree (e.g. MBA or MA) preferred. Degree concentration in marketing research, marketing or social sciences.
• 10+ years of experience required. Experience developing and executing global analytics and research plans.
• Experience analyzing and drawing insights from quantitative and secondary data sets.
• Minimum of 3-5 years of experience in Marketing Analytics and Business Insights, including a strong working knowledge of key data sources and analytics approaches to gaining insights at the global and country level preferred.
• Global, eyecare experience preferred.
• Excellent strategic thinking and thought leadership with strong story telling capabilities.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Experience influencing cross-functional, global and affiliate teams.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Ability to be agile & nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture.
• Lead strategically and create trust and respect within the department.

Responsibilities

• Serve as the MABI lead supporting Global Eyecare Pipeline, focusing on Wet Age-related macular degeneration (wAMD), Diabetic Retinopathy (DR), Dry Age-related macular degeneration (dAMD), Diabetic Macular Edema (DME), and other diseases.
• Become a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities.
• Enable and demonstrate leadership on the cross-functional business teams across launch and pipeline indications, to make better and more rapid business decisions by framing & prioritizing critical brand questions.
• Develop and maintain working relationships with Area and Key Affiliate contacts to co-create and execute plans, eliminate redundancies and ensure consistency of our market understanding.
• Proactively identify new data sources and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights.
• Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP experience and plans to address leverage points & gaps.
• Lead commercial competitive intelligence to help AbbVie anticipate competitor strategies and achieve market leadership.
• Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide brand teams in the development of successful launch strategies for multiple indications in succession.
• Identify and utilize latest advances in data sources & analytics to measure and evaluate the effectiveness of our core strategies and key initiatives.
• Lead and participate in initiatives to improve the MABI data and analytics capabilities.
• Ensure all MABI activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree