Associate Director, Paid Social

Omnicom Media Group US OMG23•Burbank, CA

10h•$95,000 - $130,000•Hybrid

About The Position

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team. The Associate Director, Search and Social (AD) is responsible for managing the strategy and execution of Disney’s paid social and search media plans. The AD is responsible for working with the Search and Social team across their specialty platforms to develop a campaign strategy which supports the client goals and integrates into the broader paid media plans. He/she will play a key role in the translation of marketing and media objectives into overall paid search and social media strategies. The AD is also responsible for identifying and educating on emerging market trends and technologies as he/she relates to search and social.

Requirements

Bachelor’s degree
Minimum of 4-6 years of experience in paid social and paid search execution
A solid understanding of all major biddable platforms (Google AdWords, DoubleClick Search, Bing, or similar platform, Facebook Power Editor, Twitter Ads)
Excellent communication skills both written and verbal
Clear and articulate communicator with ability to direct and coach team members
Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
Strong presentation skills with the ability to engage an audience and deliver a seamless and effective narrative
Ability to be agile and adaptable within a quick turnaround business environment
Excellent ability to convey complex ideas clearly and concisely
Demonstrated proactive approach to problem solving and critical thinking
Excellent skills in MS Office: Excel, Word and PowerPoint

Nice To Haves

Knowledge of ad serving, tagging, and media billing tools a plus

Responsibilities

Must have strong knowledge of the paid search (Google, Bing, YouTube) and social (Facebook, Twitter, Instagram, Snapchat, Pinterest) landscape and best practices
Identify client goals/objectives and lead the development of strategies and tactics for current campaigns
Ensure integration and coordination between various internal teams by updating and informing them on the status of all account projects
Stay current with social consumption habits, ‘first-to-market’ opportunities and emerging technologies
Provide POV for staff and clients on new technologies and vendor partners
Build strong relationships with senior-level client counterparts and manage day-to-day relationships including strategic oversight and overall problem solving/troubleshooting
Manage team of Supervisors, Specialists and Coordinators in the development, implementation and maintenance of multiple and simultaneous media plans
Manage budgets for all campaigns across Disney fiscal year
Ability to write clearly and concisely and present orally in an articulate and confident manner
Check for accuracy, timeliness and quality of all team outputs
Optimize content calendars and search and social plans to produce rigorous and clean data
Responsible for facilitating each team member’s development