Associate Director, Paid Social

Darkroom • New York, NY

40d • Hybrid

About The Position

Darkroom is hiring a Director, Paid Social — a Meta-first operator who is both a strategic growth leader and a hands-on in-platform executor. You will lead 4–6 high-growth consumer brands, owning the performance, strategy, and optimization of their paid social programs. This role is deeply operational: you will spend meaningful time inside Meta Ads Manager, deploying campaigns, running tests, optimizing performance, and directly driving revenue outcomes. You are the person who both designs the plan and pushes the buttons — building the future of how high-performing Meta programs are run. Understanding of short form creative strategy is essential. This is a NYC-based strategic + executional hybrid role for someone who lives in the numbers and wants to build a reputation as one of the best Meta operators in the industry.

Requirements

• 5+ years managing and scaling Meta campaigns
• Deep in-platform experience — you have personally deployed hundreds of ads
• Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization
• Experienced scaling accounts from <$50K to $500K–$1M+/month
• Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts)
• Able to build and communicate clear testing frameworks and growth roadmaps
• Confident presenting performance insights to executives
• Capable of managing founder/CMO relationships with clarity and calm
• Thrives working with Creative, Data, Retention, and Social Commerce teams
• Strong at influencing without authority and coordinating pods
• Hungry, curious, ambitious
• Wants to grow into a future Head of Paid Social or Managing Director
• Thrives in fast-paced, high-accountability environments

Responsibilities

• Build, launch, and optimize Meta campaigns inside Ads Manager
• Execute full-funnel paid social programs: prospecting, mid-funnel, retention, remarketing
• Set up creative tests, audience tests, bid strategies, structure iterations
• Troubleshoot performance issues directly within the platform
• Own pacing, budget, attribution, and performance troubleshooting end-to-end
• Architect Meta-first acquisition strategies across multiple brand portfolios
• Scale paid social budgets from early-stage to $500K–$1M+ per month
• Develop funnel structures, testing roadmaps, and measurement frameworks
• Identify opportunities to increase AOV, MER, LTV, and new customer revenue
• Lead client calls, QBRs, weekly updates, and executive presentations
• Connect performance insights to business outcomes
• Own client satisfaction and retention across your portfolio
• Partner with Data & Finance to align spend to business goals
• Track CAC, contribution margin, cohort data, and profitability levers
• Read pro forma marketing projections and interpret data to clients
• Partner closely with Director’s of Growth Strategy on full-funnel media efforts
• Partner closely with Creative Strategy to brief and evaluate ads
• Partner closely with paid search team
• Be a paid social leader on the team and an example for others
• Ensure cross-channel consistency and coordinated go-to-market execution
• Stay ahead of Meta algorithm changes, creative evolution, attribution shifts
• Bring proactive hypotheses, angles, and creative ideas to clients weekly
• Contribute to building the most sophisticated paid social team in performance marketing

Benefits

• Work-Life Balance: We recognize that time away from work is essential for growth and well-being. Our generous paid time off policy ensures you have the time you need to maintain a healthy work-life balance and perform at your best.
• Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.
• Generous Quarterly Bonuses: Your productivity directly translates to your compensation. We offer a competitive quarterly bonus structure that is both substantial and customized to your role, ensuring your hard work is consistently and generously rewarded.
• Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.
• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.
• Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees