Associate Director, Paid Search

Zeta Global

89d • $80,000 - $140,000

About The Position

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns. This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end.

Requirements

• 3+ years of relevant paid search experience.
• Hands-on experience in managing monthly campaign budgets of $500k+.
• Experience with Google Ads, Google Ads Editor, SA360, and Google Analytics.
• Google Ads certification a plus.

Responsibilities

• Serve as the primary client contact for paid search strategy and performance discussions.
• Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals.
• Proactively identify areas for optimization and innovation across accounts.
• Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
• Actively manage campaigns using Google Ads, Google Ads Editor, SA360, and Google Analytics.
• Monitor performance across Google Ads, Microsoft Advertising, and other search platforms to ensure KPIs are met.
• Translate insights into actionable next steps that drive measurable client impact.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied.
• Deliver clear, data-driven performance reports and insights to clients.
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
• Ensure accuracy, consistency, and timeliness of reporting.

Benefits

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees