Associate Director, Paid Search

Publicis Groupe • Chicago, IL

99d • $70,000 - $117,500

About The Position

The Associate Director, Search is responsible for leading the execution team of a retail client driving the growth, management, retention and satisfaction of these accounts. The Associate Director will manage and direct a Search team of Campaign Managers both onshore and offshore. Proven account management and team leadership experience is essential, along with deep experience in Paid Search & Shopping Campaigns.

Requirements

• Bachelor's degree, concentration in business, marketing, or advertising preferred.
• 4+ years of account management experience in Search Engine Marketing; client side or agency side preferred.
• 2-4 years of demonstrated success in managing and leading a team of paid search specialists.
• Proven experience managing large-scale campaigns on Google Ads and Bing Ads; retail industry experience highly preferred.
• Hands-on experience with Shopping Ads and Performance Max campaigns.
• Experience with bid management tools like Search Ads 360.
• Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel.
• Demonstrated problem solving, organization, and project management skills.
• Ability to set, track, and achieve key performance indicators (KPIs) to measure campaign success.
• Ability to develop and implement comprehensive paid search strategies aligned with client goals.
• Proficient in creating and presenting PowerPoint slides, ensuring that complex information is conveyed in an engaging and understandable manner.
• Capacity to work independently with strong project management skills, capable of managing multiple campaigns and projects simultaneously.
• High attention to detail and the ability to move at an agile pace.

Responsibilities

• Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver new solutions for clients.
• Keeps VP/Director and Search Practice lead apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
• Develops and fosters account relationships to champion initiatives that drive marketing decisions across digital channels.
• Understands client's goals, markets, needs and expectations of the agency.
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations.
• Independently leads performance and strategy presentations.
• Leads recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals.
• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity.
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives.
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction.
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members.
• Conducts performance reviews and career path plans for direct reports.
• Establishes expectations and goals for team on performance marketing thought leadership.
• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree