Associate Director, Omnichannel Strategy, Oncology

AbbVie • Mettawa, IL

407d • $133,500 - $253,500

About The Position

The Associate Director of Omnichannel Strategy for Oncology at AbbVie plays a crucial role in transforming marketing strategies within the Digital Lab. This position serves as a strategic interface between brand teams and the Digital Lab, focusing on developing and executing omnichannel marketing strategies for an on-market Oncology asset. The role involves leading cross-functional teams, ensuring alignment with brand priorities, and driving digital transformation initiatives to enhance customer experiences.

Requirements

• 7-10+ years of experience in digital marketing, strategy, or related fields.
• BA/BS in Business or Marketing; MBA preferred or comparable experience.
• Strong account management skills to represent and lead multiple teams.
• Excellent communication skills to convey strategies and results effectively.
• Program management skills to oversee a portfolio of projects across functions.
• Core marketing skills to understand brand strategies and tactical plans.
• Demonstrated experience in digital/multichannel/omnichannel marketing.

Nice To Haves

• Experience within the pharmaceutical industry, agency, or brand marketing.

Responsibilities

• Develop and maintain omnichannel and digital marketing strategies aligned to brand imperatives.
• Lead and manage cross-functional working teams to drive omnichannel marketing efforts.
• Serve as Digital Lab Engagement Lead to brand leadership, ensuring alignment with brand priorities.
• Represent the Digital Lab in brand-level venues and own Digital Lab Business Reviews/Updates to Brand Leadership.
• Provide deep brand strategy knowledge and expertise to the Digital Lab.
• Coordinate priorities and alignment with cross-functional partners dedicated to the brand.
• Drive AbbVie's Digital Transformation imperatives within the brand.

Benefits

• Paid time off (vacation, holidays, sick)
• Medical, dental, and vision insurance
• 401(k) plan
• Participation in short-term incentive programs
• Participation in long-term incentive programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree