Associate Director, Omnichannel Strategist

AstraZeneca • Wilmington, NC

98d

About The Position

Are you ready to shape the future of customer experiences in Pharmaceuticals? As an Associate Director, Omnichannel Strategist at AstraZeneca within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you’ll translate brand strategies into integrated customer experiences that drive business outcomes.

Requirements

• Bachelor’s Degree or equivalent experience.
• 5-7 years of experience in a relevant Marketing or Strategy role.
• Proven track record in delivering integrated marketing programs with measured outcomes.
• Knowledge of digital and non-digital channels such as media, email, SMS, web, direct mail, print, SEM, social, salesforce, events.
• Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions.
• Measurement & analytics with focus on strategic insights to inform optimization strategies.
• Proven track record of leading teams without positional authority.

Nice To Haves

• Advanced Degree in a relevant field.
• Demonstrated leadership and coordination of cross-functional teams to deliver single cohesive strategy.
• Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels.
• Media/Advertising agency experience.
• Familiarity with agile ways of working.
• Business requirement gathering experience.
• Customer relationship management (CRM) experience.

Responsibilities

• Deliver a sound strategic approach to the customer experience across digital and non-digital channels.
• Focus on personalized campaigns that support brand objectives and compliance requirements.
• Partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns.
• Continuously monitor and evaluate brand campaigns for data-driven performance optimizations.
• Leverage a unified strategy to create innovative omnichannel campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees