Associate Director, Omnichannel Strategist

AstraZeneca • Wilmington, DE

8h • Hybrid

About The Position

Associate Director, Omnichannel Strategist Introduction to role: Are you ready to shape the future of customer experiences in life sciences ? As an Associate Director, Omnichannel Strategist at AstraZeneca within the US BBU Innovation and Business Excellence team , you'll be at the forefront of designing seamless customer experience s that align with brand and enterprise goals . You will engage US Brand teams, agenc ies , and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you ’ ll translate brand strategies into integrated customer experiences that drive business outcomes.

Requirements

• Bachelor’s Degree or equivalent experience
• 5-7 years of experience in a relevant Marketing or Strategy role
• Proven track record in delivering integrated marketing pro grams with measured outcomes
• Knowledge of digital and non-digital channels such as: media, email, SMS, web, direct mail, print, SEM, social, salesforce, events
• Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
• Measurement & analytics with focus on s trategic insight s to inform optimization strateg ies
• Proven track record of leading teams without positional authority

Nice To Haves

• Advanced Degree in a relevant field
• Demonstrated leadership and coordination of cross-functional teams to deliver single cohesive strategy
• Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
• Media/Advertising a gency experience
• Familiarity with a gile ways of working
• Business requirement gathering experience
• Customer relationship management (CRM) experience

Responsibilities

• delivering a sound strategic approach to the customer experience across digital and non-digital channels
• focusing on personalized campaigns that support brand objectives and compliance requirements
• partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities
• continuously monitor and evaluate brand campaigns for data-driven performance optimizations
• leveraging a unified strategy to create innovative omnichannel campaigns

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level